Los Angeles Times

Veterans’ Super Bowl ad rejected

- Staff and wire reports — Chuck Schilken

The NFL has rejected an ad for the Super Bowl’s printed program submitted by a national veterans organizati­on. The full-page ad features a photo of the American flag, along with the words “Please Stand.”

“While we are well aware of the controvers­y surroundin­g players kneeling during the National Anthem and the public relations problems this has caused the NFL, our ad is neither a demand nor a judgment upon those who choose to kneel during the National Anthem,” AMVETS National Commander Marion Polk said in a letter sent to NFL Commission­er Roger Goodell on Monday.

“It’s a simple, polite request that represents the sentiment of our membership, particular­ly those whose missing or paralyzed limbs preclude standing. We sought to give a new context to the discussion from the perspectiv­e of veterans who had been largely disregarde­d.”

NFL spokesman Brian McCarthy said in a statement this week: “The Super Bowl game program is designed for fans to commemorat­e and celebrate the game, players, teams and the Super Bowl. It’s never been a place for advertisin­g that could be considered by some as a political statement.”

According to McCarthy, the league tried to work with AMVETS in coming up with alternativ­e wording but had no success.

“We looked to work with the organizati­on and asked it to consider other options such as “Please Honor our Veterans,” McCarthy stated. “They chose not to and we asked it to consider using ‘Please Stand for Our Veterans.’ Production was delayed as we awaited an answer.”

Another veterans organizati­on, Veterans of Foreign Wars, submitted a similar ad with the slogan, “We Stand for Veterans,” McCarthy said. That ad was approved.

Former San Francisco 49ers quarterbac­k Colin Kaepernick started a movement in 2016 by refusing to stand for the anthem before games as a social protest against the number of black men killed by police. Many other players have done the same during the past two seasons, particular­ly after President Trump, early in the 2017 season, called on team owners to fire players who protested in such a manner.

“Freedom of speech works both ways,” Polk said in his letter. “We respect the rights of those who choose to protest as these rights are precisely what our members have fought — and in many cases died — for. But imposing corporate censorship to deny that same right to those veterans who have secured it for us all is reprehensi­ble and totally beyond the pale.”

Etc.

Dallas Cowboys owner Jerry Jones told the Dallas Morning News that backup quarterbac­k Kellen Moore is joining the coaching staff as quarterbac­ks coach . ... Kaepernick and Houston’s J.J. Watt are among the five finalists for the NFL Players Assn.’s Byron “Whizzer” White Award, which recognizes players for exceptiona­l community service in their team cities and hometowns . ... The NFL has establishe­d a player-owner committee focusing on social justice initiative­s.

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