Apple ‘phablet’ is said to be in works

Apple Inc. is preparing to release a trio of new smartphones this year: the largest iPhone ever, an upgraded handset the same size as the iPhone X and a less expensive model with some of the f lagship phone’s key features.

With the new lineup, Apple wants to appeal to the growing number of consumers who crave the multitasking attributes of so-called phablets while also catering to those looking for a more affordable version of the iPhone X, according to people familiar with the products.

The Cupertino, Calif., tech giant, which is already running production tests with suppliers, is expected to announce the new phones this fall. The plans could still change, say the people, who requested anonymity to discuss internal planning.

Despite months of breathless hype, the iPhone X hasn’t sold as well as expected since its debut in 2017. Apple sold 77.3 million iPhones in the final quarter of 2017, below analysts’ projections of 80.2 million units. Some consumers were turned off by the iPhone X’s $1,000 price despite liking the design even as they wanted something more cutting-edge than the cheaper iPhone 8.

With its next lineup, Apple is seeking to rekindle sales by offering a model for everyone. With a screen close to 6.5 inches, Apple’s big new handset will be one of the largest mainstream smartphones on the market.

Gene Munster, a co-founder of Loup Ventures and a longtime Apple watcher, predicts a supercycle — which he defines as upgrades by 10% or more of Apple’s existing iPhone customers.

An Apple spokeswoman declined to comment. Apple shares closed Monday at $178.97, up $3,47, or 2%.