A rollout in Marley clothing
Paris-based trendy-casual brand Sandro, which has a long history of mining the music world for its capsule collections — think David Bowie, Nirvana and Sonic Youth — has licensed the name and likeness of reggae legend Bob Marley for a quartet of spring and summer 2018 men’s pieces. This new collection, which dropped March 14, is just in time for music festival season.
Pieces include a green, yellow and red-striped cotton T-shirt with Marley’s name in black flocking above the late musician’s likeness ($100); a black T-shirt with his name in white f locking above a similar illustration ($100); and a white linen tee ($130) screen-printed with “Exodus — Bob Marley & the Wailers” — a reference to the group’s 1977 album (and, as Marley fans will no doubt notice immediately, it’s in the same typeface as the words appear on the album’s cover).
Rounding out the range is a black cotton hoodie ($220) with flocked “Tuff Gong” lettering on the front and back along with the Marley illustration. (Tuff Gong was the record label founded in 1970 by Bob Marley & the Wailers and long associated with Marley’s music.)
The capsule collection is available at us.sandro-paris.com as well as the brand’s bricks-and-mortar boutiques that stock the men’s collection, including the Beverly Center and Beverly Drive locations.
The Sandro capsule collaboration is the latest licensing deal involving the singer. In 2016, on what would have been his 71st birthday (he died in 1981), Marley Natural, a partnership between Privateer Holdings and the Marley family, rolled out a high-end line of skincare products, smoking accessories and four strains of cannabis flower. A year later, Marley Natural tapped L.A.-based graphic artist Neville Garrick, who had designed several album covers for Marley & the Wailers to design labels for limited-edition jars of cannabis.