Los Angeles Times

Starting business in Shanghai is easier as rules eased

- Hu Min and Huang Yixuan

STARTING up a new business in Shanghai is getting easier and more time-efficient.

A total of 555 businesses have received licenses since the city launched a one-stop service platform on March 31 to cut red tape and improve the business environmen­t, according to the Shanghai Industry and Commerce Administra­tion.

The new reform cuts the time of starting a new business in the city to five days from 22.

The one-stop platform merges the systems of different government authoritie­s and allows online applicatio­n and approval of licenses, company seal making and tax affairs.

It means businesses no longer have to submit several reports to a range of government agencies, including industry and commerce, tax and police, as well as banks. The number of procedures has also been cut.

The platform includes sections allowing new businesses to set up bank accounts to deal with social security procedures.

Under the new system, government department­s can share informatio­n and receive informatio­n from businesses at the same time, significan­tly boosting efficiency.

“The practice aims to make it easy, quick and convenient to open a new business in the city,” said Chen Xuejun, director of the administra­tion.

Wu Linxi, legal representa­tive of Shanghai Shengmo Informatio­n and Technology Co Ltd, was the first person to receive a business license, in Fengxian District, after the new system was introduced.

He submitted registrati­on informatio­n regarding industry and commerce, police, tax and banking through the platform early on April 4, and the informatio­n was reviewed and approved quickly — he got his license by noon.

“The efficiency amazes me — it saves precious time for businesses,” said Wu.

Wang Jing, who helps companies in the Linhai Industrial Zone in Fengxian lodge their applicatio­ns, also gave a thumbs-up for the platform.

“Although it took time to adjust to the new platform, approval speed is surprising­ly improved, which is unbelievab­le,” she said.

“The reforms have brought great convenienc­e for doing business in Shanghai,” said Xue Yincong, leasing manager of Longwin Trade (Shanghai) Ltd.

“For instance, the name check for registerin­g a new business can be done within a much shorter time, and processes have been simplified to a great extent,” Xue said.

Shanghai had 1.91 million registered businesses at the end of February, or equal to 77 businesses per 1,000 people in the city — surpassing the figure in cities such as London and Tokyo, according to the administra­tion.

The number of new businesses registered daily in the city rose to 1,174 last year from 431 in 2013.

The administra­tion plans to trial whole-process electronic registrati­on — with all steps online and paperless — within the year, which will further boost the ease of opening businesses, officials said.

The willingnes­s of Shanghai authoritie­s to encourage business innovation and operation in the city goes beyond streamline­d procedures and improved efficiency.

The city’s food authoritie­s have also broadened their services to include several new styles of catering operations.

Fifteen such companies have applied for licenses, and 13 have either passed reviews or been approved so far, the Shanghai Food and Drug Administra­tion said.

On the list are automatic vending machines selling freshly squeezed orange juice, freshly brewed coffee, pizza, and noodles.

“We want companies to be innovative and are willing to help them if their business operations benefit the public,” said Zhang Zhunmin, deputy director of the administra­tion.

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