A personal digital closet and stylist
For those of you who do most of your fashion shopping online, a recently launched app called Finery, created by actress and model Brooklyn Decker and author and former television anchor Whitney Casey, might ensure that you look your best every day.
Finery was created after its founders realized that “there was nothing out there to help us manage our wardrobe,” Decker said. “People go through different relationships with their wardrobe. Instead of buying more stuff, let’s look through our closets and see how best to wear something we already own.”
The interactive app, which launched in June, amalgamates records of your fashion and accessory purchases by linking store and online retail accounts and email addresses and putting every item into a digital closet. (Pre-existing pieces and those bought in stores can be entered manually.) Casey said the app is designed to recover records from online purchases from as far back as a decade ago. The app then suggests various ways to wear your clothes and shows ways that other people have worn the same items. It also tracks your wish list, lets you know when pieces you like go on sale and recommends additions that would work with your existing wardrobe.
And for those late-night, wine-fueled impulse purchases, you’re in luck. The app will remind you of an imminent return deadline. Visit
www.finery.com for more details.