Los Angeles Times

Ex-L.A. City Hall advisor hit with ethics fine

Consultant, who says he didn’t know work was seen as lobbying, must pay $37,500.

- By Emily Alpert Reyes

A former City Hall aide and his consulting company are being fined $37,500 by the Los Angeles City Ethics Commission after failing to report that he was lobbying Los Angeles officials.

Gary Benjamin, a former planning deputy to City Councilman Mitch O’Farrell,

formed his own consulting company after he had left his city job and worked with Elizabeth Peterson Group, which is registered with the city as a lobbying firm.

His firm, Alchemy, was paid more than $209,000 for lobbying activities over a period of two years, according to an Ethics Commission report. Benjamin said he was surprised to hear that his work was seen as lobbying when investigat­ors reached out to him earlier this year, describing most of his work as “research ori

ented and administra­tive.”

“It didn’t rise to my understand­ing of what lobbying was,” Benjamin said in an interview. “I don’t meet with elected officials. I don’t engage in fundraisin­g activity.”

Under city rules, “lobbying activities” can include research and providing advice to clients if that work is part of a paid effort to contact city officials and influence an upcoming municipal decision.

Lobbyists are supposed to register with the city if they are paid to spend 30 or more hours on lobbying activities — including at least one direct contact with a city official or employee for that purpose — during a period of three consecutiv­e months. They are also required to file regular reports that outline their lobbying efforts.

After going over the rules with Ethics Commission investigat­ors, Benjamin acknowledg­ed that he should have registered as a lobbyist and promptly turned in forms detailing his clients and what they were seeking from the city.

“It was unwise of me not to look into the laws that affected the industry,” Benjamin said, calling it “an unfortunat­e mistake.”

Members of the Ethics Commission unanimousl­y approved the fine at a meeting Tuesday. Ahead of the vote, attorney Bradley Hertz urged the commission to hold off, calling it “misguided”

to impose such lobbying penalties on “permit expediters,” whom he dubbed a “different breed” than traditiona­l lobbyists.

Hertz, whose firm advises clients on lobbying laws, was not representi­ng Benjamin but said in a letter that he was concerned about targeting for enforcemen­t people who don’t seek access to top officials at City Hall and usually aren’t politicall­y active for “inadverten­tly and understand­ably” failing to file reports.

Commission member Shedrick Davis said it was worth talking about how to improve educationa­l efforts but noted that Benjamin had previously worked for both the city and a lobbying firm. Ethics Commission Executive Director Heather Holt argued that enforcemen­t was itself an educationa­l tool.

Lobbying laws are now being “actively enforced,” Holt said, which has put people on notice that “these laws matter.”

The investigat­ion was spurred by a whistleblo­wer complaint, according to the Ethics Commission. Lobbying disclosure­s for Benjamin, filed after he heard from investigat­ors, list clients that included real estate developers planning new housing and shops, as well as bars and restaurant­s seeking city approvals.

Benjamin said he had met with staffers for some council members but not the elected officials themselves. Ethics Commission staffers initially stated in their report that Benjamin had met with both elected officials and their staffers but later amended the report to say that he had met only with staffers after Benjamin told them it was incorrect.

Benjamin faced a maximum fine of $75,000, but Ethics Commission staffers decided to halve the proposed penalty because he cooperated with investigat­ors, filed the required reports within weeks of being contacted by staff and had no history of wrongdoing with the Ethics Commission. Nor, they said, was there evidence of “an intent to conceal or deceive.”

The fine is one of the biggest penalties that the city has levied for failing to properly report lobbying. Earlier this year, the Ethics Commission imposed fines on land use consulting group Pacific Crest Consultant­s and two of its executives that totaled $65,000, including fines of $20,000 or more for the company and each executive, for failing to report lobbying.

Three years earlier, progressiv­e advocacy group Los Angeles Alliance for a New Economy was fined $30,000 for not accurately reporting its lobbying activities for three years. The influentia­l group, commonly known as LAANE, had registered as a lobbying entity but not reported how much money it had spent or on which issues it had lobbied.

Former municipal officials also face “revolving door” restrictio­ns on immediatel­y coming back to lobby the city.

Benjamin, who left his city job more than four years ago, was not fined for any such violations.

The biggest “revolving door” penalty was levied this year on former planning department chief Michael LoGrande, who was fined more than $281,000.

Jimmy Blackman, who had been an aide to former Councilman Dennis Zine, paid a $22,500 fine for such violations. And Marie Rumsey, another former O’Farrell aide, was fined over $7,000 three years ago.

‘It didn’t rise to my understand­ing of what lobbying was. I don’t meet with elected officials. I don’t engage in fundraisin­g.’ — Gary Benjamin, consultant and former deputy to Councilman Mitch O’Farrell

 ?? Al Seib Los Angeles Times ?? CITY HALL reflects in the LAPD building. Gary Benjamin faced a fine of up to $75,000, but that was halved because he cooperated and had no past violations.
Al Seib Los Angeles Times CITY HALL reflects in the LAPD building. Gary Benjamin faced a fine of up to $75,000, but that was halved because he cooperated and had no past violations.

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