Starbucks closed in China
Coronavirus prompts temporary shutdown of 2,000 stores, casting a cloud over earnings report.
Starbucks Corp. has closed more than 2,000 locations in mainland China because of a viral outbreak that has killed more than 100 people and disrupted daily life in the coffee chain’s most important growth market.
The news cast gloom over what otherwise would have been an upbeat earnings report. Same-store sales, an key gauge of success for restaurant chains, rose 5% in the fiscal first quarter that ended Dec. 29, outpacing the 4.6% average estimate compiled by Consensus Metrix.
The company maintained its 2020 forecast but said it doesn’t include the impact of temporarily closing so many stores, because it can’t yet calculate it.
“We will be transparent with all stakeholders in communicating how we are responding to these extraordinary circumstances and the implications for our nearterm business results,” Chief Executive Kevin Johnson said in a statement. He also reaffirmed the company’s commitment to China.
Starbucks shares closed at $88.60, down 0.15%. The stock has been mostly flat in 2020 after jumping almost 37% last year.
McDonald’s Corp. and Yum China Holdings Inc., which operates Pizza Hut and KFC in the country, have also announced closures in areas near the center of the outbreak. Starbucks, however, appears to be carrying out a broader suspension of activities.
China and the U.S. are the most important markets for Starbucks as the Seattle chain seeks to recapture its rapid growth of past years. The results show the strategy is paying off — with higher customer traffic in the two nations particularly encouraging.
The coronavirus will be the wild card in whether Starbucks can maintain its pace. The company is expanding aggressively there, with global store growth of 6% in the quarter led by China, where the chain has more than 4,000 locations. Starbucks said it couldn’t estimate the impact of the coronavirus but expects the outbreak to “materially affect” fiscal second-quarter and full-year results.