How Mobile Billboards Can Help Advertisers Reach the Hispanic Community

Traditional billboards used to be the way to market products and services, but modern mobile billboards are changing the way businesses advertise to consumers.

One company, Movia Media, a tech marketing company that places trackable ads on delivery trucks, is having a lot of success with mobile billboards. They partner with trucking companies that make general deliveries fıve or six days a week. The trucks are outfıtted with GPS, and advertisers can target potential customers and communities based on demographics.

“Every moving billboard comes with impression analytics for WiFi Bluetooth measurement,” said Casey Binkley, Movia Media’s CEO. “Essentially, every truck is outfıtted with a beacon that picks up the WiFi or bluetooth signals on people’s phones. It’s an accurate and useful measure of who is seeing which ads, when, and where.”

They know which devices, like specifıc smartphones or tablets, interacted with the ad and then can start sending messages to the device, such as an ad on Instagram or another platform.

Engaging tool

Advertisers who want to target Hispanic consumers can utilize mobile billboards as well. According to Simmons Research, Hispanic households account for 10 percent of all discretionary spending in the United States and are motivated by online ads at a 21 percent-greater rate than non-Hispanics.

The mobile billboards have been popular, especially during the pandemic, when many consumers are quarantined.

“Now a lot of people are staying at home,” Binkley said. “Our trucks are a big, moving canvas, and we bring the messages right to the areas people are living.” This has been paid for by Movia Media.