Doughnut trims down for O. C.
Randy’s is headed to Costa Mesa, with a promise to scale back its famous sign.
The commercial skyline of Costa Mesa’s Harbor Boulevard could soon see an iconic addition, as city officials this week approved plans for a giant Randy’s Donuts sign for a new shop being built south of Baker Street.
The dough is still proofing, however, as the business owner must work out whether he and city planning commissioners can agree on a concept that is large enough to satisfy aesthetic requirements without crumbling the city’s planning and design standards.
Known as a cultural landmark throughout greater Los Angeles, the original Randy’s Donuts sign has stood atop the chain’s inaugural Inglewood location for more than 65 years — its 32foot height dwarfing the 750square- foot shop beneath.
The prodigious pastry has appeared in numerous f ilms and been copied and pasted throughout popular culture, including TV’s “The Simpsons,” where it was mashed up with the Bob’s Big Boy mascot and unceremoniously renamed Lard Lad.
Lawyer and entrepreneur Mark Kelegian purchased the Randy’s brand in 2015 and operates locations in El Segundo, Century City and Hollywood. Each location features some version of a doughnut sign at or near the store’s entrance.
For the Costa Mesa location, the site of a former Jack in the Box, Kelegian envisioned a structure that would pay tribute to the original roof- mounted treat in Inglewood. He hoped to open the shop around Thanksgiving.
“Anyone who’s familiar with our brand knows our doughnut is our identity — it’s our soul,” he told commissioners Monday, estimating a custom- built confection would cost about $ 150,000.
But the city’s sign ordinance presented a few challenges. Harbor Boulevard has numerous signs that tower as high as 45 feet, but new signs are supposed to be restricted to 30 feet tall and no more than 89 square feet in area. So Kelegian compromised.
The business owner submitted plans for a 16- foot doughnut atop two 7- foot posts — nearly twice the maximum sign area but meeting the height requirement and providing visibility to drivers.
But the commissioners didn’t relish the idea.
“It just does not look attractive to me,” Commissioner Jon Zich said. “I’m concerned this would end up being an ugly sign along our major arterial. Having a doughnut sign like this on top of a building, at least in my mind, would be preferential.”
Kelegian said he could put the doughnut on the roof, but it would have to be much bigger than 16 feet in diameter — at least 26 feet — which, when placed atop a 20- foot roof line, would exceed height standards.
“It would simply be dwarfed by the building itself,” the owner said.
After consulting City Atty. Tarquin Preziosi, commissioners approved the original proposal with an amendment that would allow Kelegian to work with city staff to determine whether a rooftop modification was possible and return within 60 days for review.
Commission Chair Byron de Arakal said he was optimistic.
“Costa Mesa would be exceptionally fortunate to have Randy’s Donuts in the city,” he said. “If they can figure out a way to get it on the roof in a size that doesn’t make it look like a gigantic structure, then great — I’ll let them have at it.”