Los Angeles Times

Nasdaq makes a solid push for diversity

- MICHAEL HILTZIK Follow @hiltzikm on Twitter, see his Facebook page or email michael.hiltzik@latimes.com.

Nasdaq has just put its money where its mouth is by proposing to require its listed companies to have at least two “diverse” directors, including at least one woman and one minority or LGBTQ director, or face being kicked off the exchange.

What’s most interestin­g about the proposal, which was submitted Tuesday to the Securities and Exchange Commission, isn’t that it’s radical in its reach.

It’s that the proposal recognizes the emerging reality in American industry, which is that resistance to diversity has been evaporatin­g for years.

Large consumer and technology companies have been among the leaders in the trend. CNN calculates that four of the five largest companies on Nasdaq, measured by market value, “have boards on which straight white men are in the minority.” They are Apple, Microsoft, Alphabet ( the parent of Google) and Facebook.

Those companies plainly recognize that diverse boards are good for their bottom line, for their public image and for their standing in the investment community. In its proposal, Nasdaq observed that most large institutio­nal investors have been pressuring corporate management­s for more diverse boards.

Goldman Sachs, one of the leading underwrite­rs of corporate stock offerings, said in January that it won’t take a company public unless it has at least one woman or minority director. By 2021, the minimum will be two directors.

And California has imposed mandatory diversity standards on companies headquarte­red within its borders. The state has required public companies based in the state to have at least one female director as of the end of last year and as many as three by the end of 2021.

new law signed by Gov. Gavin Newsom this year requires those companies to have at least one minority or LGBTQ director by the end of 2021 and as many as three by the end of 2022.

No other states have followed suit, possibly because they’re waiting for the outcomes of at least two lawsuits challengin­g California’s gender diversity law. But there are indication­s that the law has spurred California- based companies to step up their recruitmen­t of female directors.

In its rule proposal, Nasdaq cited academic studies finding that genderdive­rse boards are associated with lower likelihood of manipulate­d earnings or other corporate wrongdoing, including securities fraud.

Much of corporate America certainly seems to have moved past its traditiona­l resistance to diversifyi­ng the boardroom.

That attitude was exemplifie­d by T. J. Rodgers, the founder and then- chairman of Cypress Semiconduc­tor, who in a famous 1996 missive rebuffed one Sister Doris Gormley, a shareholde­r advocate at a Franciscan order in Pennsylvan­ia, who told him the diversity of Cypress’ all- male board had been found wanting.

Rodgers, whose stubbornne­ss was legendary, told the nun to “get down from your moral high horse.” Cypress depended on its directors to contribute expertise in semiconduc­tors and experience in top management, criteria that usually yielded a 50plus male with an advanced engineerin­g degree, he wrote.

Cypress has since been

acquired by Infineon, a German tech firm whose 16- member supervisor­y board includes seven women, in accordance with European standards.

That’s not to say that a kick in the pants isn’t warranted. A study published in September by the proxy advisory firm Institutio­nal Shareholde­r Services found that progress in adding minority directors to the boards of Standard & Poor’s 500 companies was “glacial” relative to progress in adding female directors.

Women accounted for 27.4% of all S& P 500 company directors, ISS found, an increase of more than 9 percentage points since 2015. But only 16.8% of directors were from underrepre­sented racial or ethnic background­s, a gain of only 3.2 percentage points over the same period.

ISS and Glass, Lewis & Co., the other major advisory firm, both said they would counsel their clients — large institutio­nal investors — to vote against some board members at companies without any women on their boards.

Nasdaq’s proposal is an important step forward because, unlike state legislatur­es or proxy advisory firms, it can put teeth into its standard. The threat of delisting is a dire one for most public companies, which need their shares to be traded in a liquid market.

In the U. S., the only significan­t alternativ­e is the

New York Stock Exchange, which has taken a typically cautious approach to board diversity among its listed companies.

The Big Board last year set up a 20- member “advisory council” charged with “connecting diverse candidates with companies seeking new directors.” That’s pretty thin gruel compared with the Nasdaq initiative, suggesting that the exchange may have to fall into line now that Nasdaq has set the pace.

The Nasdaq rule will be subject to SEC approval, following a public comment period that will push a final decision well into next year. By then the SEC is likely to be remade by the Biden administra­tion, perhaps into a more diversity-friendly body than it has been under President Trump.

The rule would require all Nasdaq- listed companies to disclose board- level diversity statistics within one year of the SEC’s approval of the rule. By a year after that, with few exceptions all companies will be expected to have at least one diverse director.

“Nasdaq’s purpose is to champion inclusive growth and prosperity to power stronger economies,” Nasdaq Chief Executive Adena Friedman said in announcing the proposal, calling it “one step in a broader journey to achieve inclusive representa­tion across corporate America.”

California’s gender rule, which has been in effect for less than a year, seems to have worked. The law imposes a first- year penalty of $ 100,000 for every noncomplia­nt board seat, rising to $ 300,000 for subsequent violations. The law applies to companies headquarte­red or incorporat­ed in the state.

Since the law was passed in 2018, about 45% of new board appointmen­ts at covered companies within the Russell 3000 universe of public companies have been women, compared with 31% nationwide, according to Bloomberg.

According to a survey by the data firm Equilar cited by the Wall Street Journal, 93 California- based firms in the Russell 3000 had allmale boards when the gender law was signed in September 2018. As of this November, the number was 17.

The law has been challenged on equal- protection and state constituti­onal grounds.

A federal judge threw out a lawsuit filed by a conservati­ve legal foundation asserting that the requiremen­t prevented a shareholde­r from voting as he wished, but the ruling is under appeal. A second lawsuit in state court, asserting that the gender quota is unconstitu­tional, is pending.

Legal authoritie­s say the law could also be vulnerable under the “internal affairs doctrine” in federal law holding that the affairs of a corporatio­n should be governed by the laws of the state in which it’s incorporat­ed, which is often different from the state where it’s headquarte­red and for public companies seldom is California.

That said, no public companies have yet stepped up to challenge the California law directly. Possibly they realize that challengin­g a diversity rule that they could just as easily meet, to their own advantage, wouldn’t be a good look.

That’s the important context for the Nasdaq proposal. It’s a step forward in a direction that American business has been moving toward on its own. But an extra push can’t hurt a good cause.

 ?? Mark Lennihan Associated Press ?? NASDAQ’S PROPOSED requiremen­t for women and minorities on boards recognizes that resistance to diversity in U. S. industry has been evaporatin­g for years.
Mark Lennihan Associated Press NASDAQ’S PROPOSED requiremen­t for women and minorities on boards recognizes that resistance to diversity in U. S. industry has been evaporatin­g for years.
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