KNOW­ING YOUR AMGS

Maxim - - RISING STAR -

The let­ters stand for Aufrecht, Melcher, and Grossas­pach, the A and M for the names of its found­ing en­gi­neers and the G for Melcher’s Ger­man home­town. More sim­ply, AMG trans­lates to speed: Born in 1967 in an old mill in Burgstall, AMG de­vel­oped rac­ing en­gines for Mercedes. Roomier digs in Af­fal­ter­bach saw AMG de­liver race win­ners and street as­sas­sins, in­clud­ing “the Ham­mer,” a 300E AMG 5.6 that reached nearly 190 mph—un­heard of for a sedan in 1986. Now fully ab­sorbed as Mercedes’ per­for­mance divi­sion, AMG is go­ing gang­busters, sell­ing more than 40,000 badged mod­els in 2014. It’s cur­rently de­vel­op­ing some mod­els en­tirely in-house, in­clud­ing the AMG GT. Yet even with 24 mod­els on tap by 2016, the “One man, one en­gine” motto re­mains sacro­sanct: AMG en­gines are han­dassem­bled by a sin­gle tech­ni­cian whose sig­na­ture is en­graved into each plate.

MERCEDES’ PER­FOR­MANCE DIVI­SION IS QUICKLY BE­COM­ING THE FACE OF FAST. BUT SPEED IS NOTH­ING NEW TO THE BRAND.

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