CREDITS

p. 4: Namath, Walter Iooss Jr./ Sports Illustrated/ Getty Images

pp. 6–8: Mercedes, courtesy of Mercedes (3)

p. 8: NASCAR43, Hulton Archive/Getty Images; Petty, ISC Archives via Getty Images; Kate Upton, Alexander Tamargo/Getty Images for Beach Bunny; tire, Warren Wimmer/Getty Images; gas pit stop, © ZUMA Press, Inc./Alamy; Baker, Robert Alexander/Archive Photos/Getty Images; Aikman, James D. Smith– USA Today Sports; Bradshaw, Neil Leifer/ Sports Illustrated/ Getty Images; Kelly, Tony Tomsic/ Getty Images; Marino, John Ruthroff/ AFP/ Getty Images; Lewis, Joe Robbins/Getty Images; Favre, Jeff Haynes/ AFP/ Getty Images; Stabler, Rogers Photo Archive/Getty Images; football, Getty Images; Patrick, Nell Redmond/ AP Photo; Petty, ISC Images & Archives via Getty Images; trophy, Patrick Smith/ Getty Images; Dale Earnhardt Jr., Jerry Markland/Getty Images; Chevy car, courtesy of Chevy; car crash, ISC Images & Archives via Getty Images; fight, ISC Images & Archives via Getty Images

p. 12: Paul Bellaart/ Trunk Archive

p. 13: Pool, Max Wanger; surfboards, Getty Images; drink, courtesy of Brando Hotel; yoga, Chris Craymer/trunk Archive

p. 14: Nomad Bar, Nathan Rawlinson; Buffalo Pig Tails, courtesy of Public House; Tater Tots, courtesy of Chambers Eat & Drink; Tavern Law bar, Jennifer Hutter; craft beer, courtesy of Swift’s Attic; lobster potpie, courtesy of Wit & Wisdom

p. 16: Prakash Shroff/ Contour by Getty Images

p. 18: Logos provided by companies

p. 30: Stadium, Gene Lower/ Sports Illustrated/ Getty Images; girls, courtesy of Maya Day and Nightclub/ Kevin Brost; Pool Party, Jordan Loyd; Diplo, Benjamin Lozovsku/ BFAnyc/ Sipa USA/ Newscom; dance party, courtesy of El Hefe; cowboy, Getty Images; cheesehead, Otto Greule Jr./Getty Images; Margarita, courtesy of El Hefe; Fitzgerald, Thearon W. Henderson/ Getty Images

pp. 32–33: Lombardi, Neil Leifer/ Sports Illustrated/ Getty Images; Namath, Focuson Sport/ Getty Images; Shula, Darryl Norenberg– USA Today Sports; Lynn Swann, AP Photo; Madden, Focus on Sport/Getty Images; Montana, Focus on Sport/ Getty Images; McMahon, Paul Natkin/Getty Images; Norwood, Chris O’Meara, Associated Press; Johnson, James Smith/Getty Images; Elway, John Iacono/ Sports Illustrated/ Getty Images; Brady, AP Photo/Tony Gutierrez; Jackson and Timberlake, Frank Micelotta/ Getty Images; Tyree, Andy Lyons/Getty Images; blimp, Visions of America/ UIG via Getty Images; logos, courtesy of the NFL

p. 34: Illustration: The Bourne Ultimatum, courtesy of Everett Collection; Wanted, courtesy of Everett Collection; Lafemmenikita, AF archive/ Alamy; Batman Begins, AF archive/ Alamy; The 39 Steps, Moviestore collection Ltd./ Alamy; Kingsman: The Secret Service, courtesy of 20th Centuryfox. The 39 Steps, La Femme Nikita, Batman Begins, The Bourne Ultimatum, Wanted, all courtesy of Everett Collection

pp. 36–40: Images, courtesy of companies

p. 41: Runner, Glen Burrows/ thelicensingproject.com

pp. 42-43: James, Ashley Landis/ Epa/ Landov; Hayes, Focus on Sport/getty Images; Gaedel, Transcendental Graphics/ Getty Images

p. 67: Row 1, from left: courtesy of Mark Cuban; Rick Bowmer/ Ap Photo; Tannen Maury/ Epa/ Landov; David J. Phillip/ AP Photo. Row 2, from left: Tony Dejak/ AP Photo; Ronald Martinez/ Getty Images; FOX/ Getty Images; Anthony J. Causi/ Icon SMI/ Newscom. Row 3,from left: Andrew D. Bernstein/ NBAE/ Getty Images; courtesy of Mark Cuban; LM Otero/ AP Photo; Jeff Mitchell/ Reuters/ Corbis. Row 4, from left: courtesy of Mark Cuban; Carol Kaelson/ ABC/ Getty Images; Rocky Widner/ NBAE/ Getty Images; UPI/ Newscom

pp. 68-69: From left: Christian Science Monitor/ Getty Images; Photographer’s Choice/ Getty Images; Jeff Gross/ Getty Images; Marc Serota/ Reuters/ Landov; PA Wire/ Press Association Images

pp. 84–85: From left: Satin bomber jacket, Maison Kitsuné, available at needsupply.com; cotton polo, Lacoste, available at Lacoste boutiques or lacoste.com; embroidered silk bomber jacket, Marc Jacobs, available at marcjacobs.com; navy polo, J. Lindeberg, available at jlindebergusa.com

p. 86: Blue notch-lapel jacket, and trousers, Roberto Cavalli, available at Roberto Cavalli boutiques; charcoal knit tank, John Varvatos, available at johnvarvatos.com; Seamaster 300 Co-Axial Master timepiece in 18kt gold, Omega, available at omega boutiques nationwide; OS 1073/S sunglasses, Oxydo, available at solsticesunglasses.com; cotton sateen bus-driver jacket, Todd Snyder, available at toddsnyder.com; tricot T-shirt, Tomorrowland, available at Barneys New York and Mrporter.com; silk and wool trousers, Bally, 844-4422559. Right: Wool zip-front plaid shirt, Salvatore Ferragamo, available at Salvatore Ferragamo boutiques nationwide; dark-green silk shirt, Emporio Armani, armani.com; Seamaster Aqua Terra timepiece, Omega, available at Omega boutiques nationwide

p. 87: Polo, Ermenegildo Zegna, available at Ermenegildo Zegna boutiques; pleated trousers, Porsche Design, available at porsche-design.com; suede loafers, Jack Erwin, available at jackerwin.com; blue leather bomber jacket, BOSS Hugo Boss, available at hugoboss.com; jacquard-front Geo polo, Original Penguin, available at originalpenguin.com; Orsk trousers, Peuterey, available at peuterey.it; loafers, Fratelli Rossetti, available at fratellirossetti.com; lifeguard polo, Lucio Castro, available at American Rag Cie, Los Angeles; pleated trousers and leather belt, Michael Kors, available at Michael Kors boutique, 520 Broadway, New York, NY; white canvas slip-on sneakers, DKNY, available at select DKNY locations

pp. 88–89: V-front polo, Louis Vuitton, available at louisvuitton.com; trousers, Oliver Spencer, available at oliverspencer.co.uk; navy Sunset belt, Will Leather Goods, available at willleathergoods.com; suede jacket, Brunello Cucinelli, available at brunellocucinelli.com; knit tank, John Varvatos, available at johnvarvatos.com; copper pleated cotton trousers, Salvatore Ferragamo, available at Salvatore Ferragamo boutiques nationwide; Circa timepiece, Movado, available atmovado.com; goat-suede jacket, John Varvatos, available at johnvarvatos.com; moss-green polo, Ermenegildo Zegna, available at Ermenegildo Zegna boutiques; blue pleated cotton trousers, Salvatore Ferragamo, available at Salvatore Ferragamo boutiques nationwide; white waffle-knit polo, Perry Ellis, available at perryellis.com; pink linen blazer, Hickey Freeman, available at Nordstrom; trousers, Ermenegildo Zegna, available at Ermenegildo Zegna boutiques; Constellation timepiece, Omega, available at Omega boutiques nationwide; gray leather belt, BOSS Hugo Boss, available at hugoboss.com

p. 96: Frank Ockenfels 3/ AMC