Maxim

A PLACE in the SUN

Model and social media star Ellie Thumann is amassing millions of followers with her wholesome looks and charm

- Te x t b y ZEYNEP YENISEY Photograph­y by JOSEPH PATRICK

In a world where your worth is often measured by the number of virtual thumbs-ups and followers you’ve amassed, enter Ellie Thumann, the social-media sensation who’s managed to surf the digital wave with pizzazz while keeping her authentici­ty radar on high alert. Picture this: Ellie, rocking her own unique style and serving up saucy yet relatable content that’s more addictive than your grandma’s secret cookie recipe, has practicall­y pole-vaulted past the online borders.

The sprightly 22-year-old hails from the sun-soaked city of Phoenix, Arizona, where her journey into the world of modeling began before most kids even master the art of tying their shoelaces. “Growing up, my mom used to model so it was always something I was fascinated by. When I was five or six years old, I got to do different newspaper shoots with her or be on the news, which was so fun for me. It’s crazy that I’ve made a full-time career out of it. It went from being just a fun thing I did as I grew up, to now being one of the most important aspects of my life.”

Her captivatin­g mix of beauty and a youthful, contempora­ry personalit­y didn’t just turn heads; it practicall­y caused a fashion earthquake. Her star power skyrockete­d as she landed a deal with the modeling behemoth IMG, and proceeded to make her Sports Illustrate­d Swimsuit Issue debut in the 2023 edition. Meanwhile, her Instagram and Youtube accounts each boast over two million devoted followers, catapultin­g her into a whirlwind career that has whisked her away to opportunit­ies around the globe.

“I remember when I first got to work with Coach back in 2019 during fashion week,” she says. “I’ve been blessed to work with Levi’s, Marc Jacobs Fragrance, Sports Illustrate­d Swimsuit, and have had a great relationsh­ip with Chanel Beauty.”

What truly sets Ellie apart from the crowd, though, is her unwavering dedication to keeping it real. Oftentimes the “influencer” world can seem as shallow as a puddle, but Ellie’s on a mission to bulldoze those misconcept­ions. Armed with a Youtube channel she’s been running since the tender age of 13 (with millions of subscriber­s to boot), she’s like the industry’s cool insider. Through her videos, she doesn’t just share her day-to-day life, she practicall­y throws open the doors to her world and welcomes you in with open arms, providing the kind of connection that her fans crave.

“What I’ve always enjoyed is never having a crazy structure to the kind of content I produce. Doing this since I was 13, I’ve always managed to post whatever it is that’s interested me during that time of my life. It used to be doing little crafts for my room, or making DIY clothes or costumes, but obviously as I’ve gotten older, it’s been so fun to showcase my traveling, experience with online school, moving across the country, modeling and the behind the scenes experience of that world, and talking about my mental health,” she explains. “I enjoy being able to connect with other young girls that either need someone to look up to, or are experienci­ng similar emotions or situations that I am in my own life.”

“We live in a time now where people enjoy seeing real content and not all of the perfect moments in someone’s life,” she adds, “and I find myself being fascinated with showing the real and imperfect moments of myself in the modeling world. I can be super awkward, and always make silly mistakes, and I think embracing it and showing that, at the end of the day, none of us are perfect or better than the other is my goal.”

With her authentici­ty, Ellie’s like that stylish BFF who’s always ready to spill the tea while making you laugh along the way. So, whether you’re following her for the fashion, the fun, or just to soak in her contagious zest for life, Ellie Thumann is the internet sensation who’s got it all in the bag—and probably has a Youtube tutorial on how to style that bag, too.

“I SHOW THE REAL AND IMPERFECT MOMENTS OF MYSELF

IN THE MODELING WORLD”

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