First Porsche, now Mercedes. Miami lands another luxury condo tower with a car brand
Mercedes-Benz wants to make its mark on Miami’s skyline with its first condominium in the Americas, joining other luxury car brands that have put their names on South Florida high-rises.
The company announced this week that it is partnering with real estate firm JDS Development on a 67-story high-rise tower in Brickell, according to JDS CEO Michael Stern.
Condos with car names are trending in MiamiDade County, with Sunny Isles Beach and downtown Miami already home to the Porsche Design Tower Miami, Aston Martin Residences, and Bentley Residences Miami, which broke ground this week.
Mercedes-Benz Places — Miami will deliver 791 residences, nearly 200 hotel rooms and about 250,000 square feet of office space in a single tower at 191 SW 12th St., two blocks from Mary Brickell Village, an outdoor shopping and restaurant complex.
Pre-construction sales launched this week for the condos, priced from $550,000 for a studio to $4 million for a threebedroom condo. Penthouses have yet to be listed.
The Miami tower is Mercedes-Benz’s second residential project, following another in Dubai.
“Mercedes is one of the most iconic brands in the world,” Stern said.
Mercedes will bring a “whole suite of lifestyle” to the building, Stern said, including color schemes and electric car charging stations.
ONE SOUTHSIDE PARK
JDS launched its plans to build a high-rise four years ago, but MercedesBenz just joined the effort. The real estate firm acquired the acre-sized site for $23 million in 2020 and announced plans to build a high-rise with up to 1,000 residences. Miami-based Starwood Capital Group’s SH Hotels & Resorts will manage the hotel.
After initially raising concerns from residents fearing overdevelopment in the area, JDS committed to give back to the community by replacing the city’s adjacent fire station and renovating the neighboring Southside Park with the help of the Field Operations team. That’s the firm behind New York’s Highline and Miami’s Underline urban park space.
The entire project, now called Mercedes-Benz Places, was known as the One Southside Park development, including the high-rise, fire station and park.
“We started off as skeptics and publicly questioned the project, but after many community meetings with the developer we were able to resolve some of the concerns we had,” said Abigail Apé, managing director of the Brickell Homeowners Association, an organization advocating on behalf of 40 condo associations. “Some developers contribute to the neighborhood. JDS is one of them. They contribute to the neighborhood. As long as the development contributes to the community and takes input, it’s something the community desires.”
Already under construction, the high-rise will go vertical sometime this year and construction will wrap on the condo tower, fire station and park by 2028, Stern said.
“Our branded realestate venture in Miami