Miami Herald

Subway confirms corporate Miami office, saying 100 employees will work for sandwich chain from near MIA

- BY ROB WILE

Sandwich chain giant Subway is planning a new Miami office that will house as many as 100 employees.

In an email, the Connecticu­t-based company confirmed a March 11 New York Post report that it would be making a Miami move. Subway says the office will be located in the Waterford Business District, formerly known as the Waterford at Blue Lagoon, near Miami Internatio­nal Airport. Subway’s headquarte­rs and the majority of its workforce will remain in Milhistori­c, ford, Conn.

Subway said in the email that the office will house consumer-facing roles like marketing and culinary, as well as its Latin American regional office.

“A Miami presence allows us to keep our finger on the pulse of more cultural conversati­ons and the evolving tastes of the modern consumer,” the company said. “With its dynamic business climate, diverse population and multicultu­ral influences, it is the ideal place to transition some of our consumer-facing roles.”

Ron Ruggless, senior editor at industry publicatio­n Nation’s Restaurant News, said the move is

given that it has spent almost the past six decades in Connecticu­t. But it also makes sense given CEO John Chidsey’s ties to the region, Ruggless said via email.

Chidsey, 59, has maintained a residence in Coral Gables and has served on the board of Norwegian Cruise Line. He worked for Miami-based Burger King from 2004 to 2009, including serving as its chief executive officer. (In fact, Subway co-founder Fred DeLuca was a longtime Broward County resident.)

Chidsey was not available for comment.

Subway said the new Miami presence will also help it integrate with Miami-based

Independen­t Purchasing Cooperativ­e, Inc., Subway’s franchisee­owned and operated supply-chain organizati­on. Managing more than $5 billion of food, packaging, equipment, supplies and services for Subway operators, it is one of the largest organizati­ons of its kind in the country.

“Its portfolio is a big part of what makes Subway businesses profitable. Bringing those two entities closer geographic­ally will undoubtedl­y provide some synergies,” Ruggless said.

As competitio­n between fast food giants becomes ever more fierce, the industry continues to see geographic consolidat­ion. Miami, the birthplace of Burger King, has long hosted BK’s parent company Restaurant Brands Internatio­nal, which also owns the Popeye’s and Tim Horton’s brands and is itself based in Blue Lagoon.

While the presence of RBI may not have been a direct factor in Subway’s Miami office decision, Miami now joins Atlanta, Chicago, and Southern California as other fast-food industry hubs.

Subway works on a pure franchise model, meaning it does not operate any of its stores. It is in the midst of a decade-long transforma­tion that has seen many of its locations close after years of aggressive expansion. It brought on Chidsey in November 2019 and has been promoting deals, including a new buy-one, get-one foot-long special.

The Waterford Business District is 81% occupied, with an additional 30 acres of land available for up to 1 million square feet of additional office for developmen­t. Other corporate clients in the District include Caterpilla­r, Estee Lauder, FedEx, Nicklaus Children’s Hospital, and Novartis.

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