Miami Herald

Miami Beach tech company fires 1 executive and places others on leave amid probe

- BY ROB WILE rwile@miamiheral­d.com Rob Wile: 305-376-3203, @rjwile

chief technology officer of Miami Beachbased facial-recognitio­n firm Alfi Inc. has been fired and its CEO and CFO placed on leave pending an investigat­ion into “certain corporate transactio­ns,” the company said in a filing with the Securities and Exchange Commission.

Alfi co-founder Paul Pereira, who also serves as the company’s president, and Chief Financial Officer and Treasurer Dennis McIntosh were put on paid administra­tive leave on Oct. 22, the company said in the Oct. 28 filing, pending an “independen­t internal investigat­ion regarding cerThe tain corporate transactio­ns and other matters.” Pereira has also been stripped of his board chairmansh­ip.

Pereira’s son, Charles, was dismissed from his post as chief technology officer on Thursday.

Interim Alfi CEO Peter Bordes, a board member based in New York, could not immediatel­y be reached for comments. The company

named David Gardner, its vice president of technology, as Charles Pereira’s replacemen­t.

Alfi was the subject of a feature in the Columbia Journalism Review last week on companies that

have paid for positive coverage from online financial news outlets, including Benzinga.com. Some of the reports were subsequent­ly syndicated to sites such as Yahoo! Finance.

The Miami Herald reported in late September on Alfi’s facial-recognitio­n technology, which the company says can identify a user’s age, gender and mood to serve them advertisin­g without violating their privacy. It also said its technology could identify a user’s ethnicity but that it would not activate that technology.

Alfi has said it expected to have advertisin­g inventory by the end of 2021 “in excess of $100 million,” and that it would have over 150,000 tablets deployed in Ubers and Lyfts by the end of 2022. In September, it reported a net loss of more than $4 million.

 ?? Alfi ?? Miami Beach-based Alfi says its facial-recognitio­n tablets can deliver more accurate ads while securing user privacy.
Alfi Miami Beach-based Alfi says its facial-recognitio­n tablets can deliver more accurate ads while securing user privacy.

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