FASHION, FORWARD
THE FUTURE IS NOW FOR MENSWEAR IN CHICAGO, AS FASHION LABELS EMBRACE WEARABLE TECH AND BRING NEW MEANING TO THE IDEA OF 21ST-CENTURY STYLE.
The future is now for menswear in Chicago, as fashion labels embrace wearable tech and bring new meaning to the idea of 21stcentury style.
Technology continues to take over our world, and this spring it advances even further into the sphere of style as three brands amp up their efforts to merge fashion with function. With a just-opened outpost in the
900 North Michigan Shops, Ministry of Supply (312-3741919; ministryofsupply.com) specializes in implementing technology into its garments, including moisture-wicking shirts that don’t show sweat and breathable fabrics for enhanced ease, and has also just introduced a full line of women’s clothing to match its initial menswear initiatives. Also stepping up its wearable tech offerings is
Z Zegna (645 N. Michigan Ave., 312-867-3040; zegna.com), who has introduced more travel-friendly wares that feature extra pockets as well as select pieces that can be folded into their own pouch for even more convenience, plus Techmerino, a fabric characterized by high performance that allows the wearer to keep cool. Another fabric enhancement comes from Theory (Saks Fifth Avenue, 700 N. Michigan Ave., 312-9446500; saks.com) with the launch of its travel suit made from Simulate, a lightweight stretch nylon with a crepe-like texture that is breathable and wrinklefree for added simplicity. If this is what the future of fashion looks like, we say: Bring it on.