// REVVED-UP RE­TAIL

WITH MO­BILE BOU­TIQUE LOST GIRLS VIN­TAGE, AN EN­TER­PRIS­ING WEST SIDE PAIR HAS FOUND FIRM FOOT­ING IN THE CHICAGO FASH­ION SCENE.

Michigan Avenue - - CONTENTS - BY STEPHEN OSTROWSKI

With mo­bile bou­tique Lost Girls Vin­tage, an en­ter­pris­ing West Side pair has found firm foot­ing in Chicago’s fash­ion scene.

If fash­ion is about wan­der­lust and es­capism—the no­tion that style can take you to new worlds, both imag­i­nary and ma­te­rial—then Kyla Em­brey and Sarah Az­zouzi have cap­tured it to a T: Since 2013, the Chicago pair have racked up lit­eral mileage sell­ing throw­back threads from their Craigslist-sourced 1976 Dodge RV as co­pro­pri­etors of rov­ing shop Lost Girls Vin­tage. Their in­ven­tory? “Stuff that’s wear­able, not cos­tume-y,” says the 33-yearold Em­brey, adding,

“We’re most in­ter­ested in pieces that are go­ing to look right at home with [any­thing] con­tem­po­rary.”

Al­though the store’s sched­ule is es­sen­tially weather-per­mit­ting, ex­pect to spot Az­zouzi (who de­scribes her style as “’70s with sneak­ers”) and Em­brey (“I grav­i­tate to­ward Amer­i­cana and Western wear”) parked out­side go-tos like An­tique Taco in Wicker Park and Rider for Life in the West Loop. For such no­madic cir­cum­stances, so­cial me­dia has been key. “I don’t think we’d be where we are with­out it,” notes Az­zouzi, 29.

“You’re reach­ing the world through this net­work, and it’s amaz­ing.”

Fall is an es­pe­cially plum time of year for the pair.

“We sell a lot of leather boots, jack­ets, and ac­ces­sories,” says Em­brey. “Sea­son­al­ity is re­ally im­por­tant when you’re sell­ing out of a truck.” Full speed ahead! lost­girlsv­in­tage.com

From the Field Mu­seum (ƥƞɵƭ) to be­neath the El tracks on South­port Av­enue (ƛƨƭƭƨƦ), en­trepreneurs Sarah Az­zouzi and Kyla Em­brey (ƢƧƬƞƬ ƟƫƨƦ ƥƞɵƭ) are bring­ing a dose of chic to all cor­ners of the city with on-the­move pop-up Lost Girls Vin­tage.

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