// SIM­PLY IR­RE­SISTIBLE

SIM­PLIC­ITY, A STRONG TIME­PIECE TREND, IS TEMPT­ING CHICAGO TASTEMAK­ERS THIS SEA­SON WITH STRAIGHT­FOR­WARD STYLE AND EN­GI­NEER­ING EX­CEL­LENCE.

Michigan Avenue - - CONTENTS - BY ALDOUS TUCK

When it comes to watches, this sea­son Chicago tastemak­ers are tempted by time­less style.

Leonardo da Vinci once said, “Sim­plic­ity is the ul­ti­mate sophistication.” Al­though this most fa­mous Re­nais­sance fig­ure pre­ceded the ear­li­est watches by mere decades, his phi­los­o­phy has stood the test of time. This sea­son, Swiss watch­mak­ers are em­brac­ing time­less de­sign: Clean lines, un­com­pli­cated di­als, ef­fort­less con­struc­tion, and straight­for­ward ma­te­ri­als are tak­ing the mar­ket by storm—and speak­ing to those who crave the un­clut­tered. These finely crafted time­pieces will make the right style state­ment for years to come, both in the board­room and out on the town. For more watch fea­tures and ex­panded cov­er­age go to michi­gan avemag.com/watches-and-jew­elry.

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