// SIMPLY IRRESISTIBLE

SIMPLICITY, A STRONG TIMEPIECE TREND, IS TEMPTING CHICAGO TASTEMAKERS THIS SEASON WITH STRAIGHTFORWARD STYLE AND ENGINEERING EXCELLENCE.

When it comes to watches, this season Chicago tastemakers are tempted by timeless style.

Leonardo da Vinci once said, “Simplicity is the ultimate sophistication.” Although this most famous Renaissance figure preceded the earliest watches by mere decades, his philosophy has stood the test of time. This season, Swiss watchmakers are embracing timeless design: Clean lines, uncomplicated dials, effortless construction, and straightforward materials are taking the market by storm—and speaking to those who crave the uncluttered. These finely crafted timepieces will make the right style statement for years to come, both in the boardroom and out on the town. For more watch features and expanded coverage go to michigan avemag.com/watches-and-jewelry.