How to achieve the chic, natural eyebrow look taking Chicago by storm.
Just as accents vary from city to city, the same holds true for eyebrow trends. “Each [region] takes its beauty cues from different places, which makes looks super distinct,” explains Jared Bailey, global brow expert with cosmetics giant Benefit. And when it comes to the Windy City, says Bailey, it’s a natural brow that’s all the rage. “In Chicago, women like to enhance their natural beauty,” says Bailey. “Natural brow styles can be seen from the Magnificent Mile all the way to Wrigleyville.” Opt for a product that will create a “natural wash of color” throughout the eyebrow shape, like Benefit’s Goof Proof Brow Pencil ($24). 852 W. Armitage Ave., 773-880-9192; benefit cosmetics.com