Dean Foods combines brands under national label

Dean Foods will place all of its regional milk labels under one brand as part of a move to boost its business and tout the quality of its product. The Dallas-based company will start using the label “Dairypure” for its 31 brands of milk. The new label will be in addition to regional labels. Part of the new marketing strategy will highlight that the milk is tested for antibiotics, has no artificial growth hormones and comes from local dairies. The milk producer reported a $20.3 million loss in 2014. Dean Foods and its peers are contending with a general decline in milk consumption across the nation. The company has also been closing plants over the last several years. It closed 12 production facilities in 2014. It operates 68 facilities in 32 states and employs about 17,000 people.