Milwaukee Journal Sentinel

People trade privacy for luxury

Companies embrace voice controls

- BREE FOWLER AND MAE ANDERSON ASSOCIATED PRESS

Las Vegas — Alexa, are you spying on me? It’s a fair question in light of attempts by authoritie­s investigat­ing the slaying of an Arkansas man to obtain voice recordings collected by an Amazon Echo speaker and its Alexa digital assistant.

Yet the popularity and capabiliti­es of voice-enabled products such as the Echo continue to grow. At the CES gadget show in Las Vegas, which opened Thursday, Whirlpool, Samsung and other manufactur­ers are unveiling new ways to use voice services to control laundry machines, refrigerat­ors and other home systems.

Consumers are apparently willing to trade a certain amount of privacy for convenienc­e.

So what exactly is being collected, stored or shared?

To work, the Echo is always listening. Once it hears someone utter a keyword, such as “Alexa,” it shares what it hears with Amazon’s servers to process a response. Those conversati­ons are then stored indefinite­ly. Google’s Home speaker works in a similar fashion.

The Echo “has to listen to everything. That’s kind of disturbing,” said Ryan O’Leary, vice president of WhiteHat Security’s threat research center. “It doesn’t capture voice until it hears the keyword, but it could. You’re trusting the devices to

not do that, but it’s entirely possible.”

In the Arkansas case, authoritie­s investigat­ing the death of a man found floating face-up in a hot tub at a friend’s home requested the contents of the home’s Echo and Amazon’s stored recordings in hopes they might contain evidence. The friend is charged with murder.

A judge has signed off on the search, but Amazon has balked. Amazon has declined to comment specifical­ly on the case but said the company objects to “overbroad or otherwise inappropri­ate demands as a matter of course.”

Some experts worry that allowing such a search would erode people’s privacy.

“It’s not necessaril­y a direct threat for the average person, but the same thing can be said with any kind of privacy concern,” O’Leary said. “People say you shouldn’t be concerned if you’re not doing anything wrong, but that’s a dangerous precedent to set.”

Meanwhile, companies keep asking consumers to invite them into their homes.

Whirlpool is adding Alexa voice control to its smart-home appliances, including a washing machine, a stove and a refrigerat­or.

Someone can instruct the oven to preheat to 400 degrees by speaking a command to an Alexa-enabled device, such as the Echo.

For now, voice control is mainly an add-on feature rather than a core component of gadgets.

It’s there for those who want to use it, but it’s not essential for the product to function.

Many manufactur­ers are opting to use Amazon’s Alexa service for now, though some are embracing voice systems from Google, Apple or Samsung.

CES chief economist Shawn DuBravac said as many as 700 companies could announce Alexa-integrated products during the gadget show, on top of more than 1,500 existing ones.

As the smart home becomes more entrenched, DuBravac said, voice control could change the way we interact with technology.

“Connected microphone­s are starting to appear in everything from cars to children’s toys,” said James Plouffe, lead solutions architect at mobile-security company MobileIron. “Consumers should think carefully about how comfortabl­e they are with the prospect of a live mic in common household items.”

Because Amazon says it uses informatio­n gathered by the Echo to improve its voice technology, that informatio­n has the potential to “live forever” online, Plouffe said.

The issue first grabbed headlines a couple of years ago, after Samsung said sensitive conversati­ons could be captured by its voice-controlled smart TVs.

Based on the flood of new voice-controlled gadgets headed to market, tech companies are betting that consumers will get over their fears.

Derrick Dicol, executive director of Comcast’s Xfinity home, which uses voice controls in its home automation products, noted that people had to get used to sharing their banking informatio­n online.

“This is less invasive than that,” he said. “It’s just a different thing people have to feel comfortabl­e with.”

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