Milwaukee Journal Sentinel

Apartment supply raising concerns

Lower rents, more vacancies feared

- TOM DAYKIN MILWAUKEE JOURNAL SENTINEL

The large number of new apartments being developed in the Milwaukee area has increased the overall supply to the point where rents are beginning to drop and vacancy rates are rising.

That’s the view of Ian Martin, vice president of developmen­t at Mandel Group Inc., one of Milwaukee’s most active apartment developmen­t firms. He was one of the speakers at Thursday’s annual

real estate forecast breakfast, sponsored by the Institute of Real Estate Management’s Milwaukee Chapter.

Both overall vacancy rates and rents are historical­ly strong, but those new trends are worrisome, Martin told around 300 people at the breakfast held at the Italian Community Center in downtown Milwaukee.

Increased job growth is needed to help bring more people, particular­ly younger adults, to rent apartments, he said. However, the Milwaukee metro area has been losing jobs since October 2015, Martin said.

Meanwhile, an estimated 4,300 new apartments are scheduled to be completed throughout the Milwaukee area this year, and again in 2018, he said. That compares to around 7,000 units completed from 2010 through 2016.

“Everybody’s building,” Martin said. “That supply is already starting to impact the local fundamenta­ls.”

However, there are some positive signs.

Long-term pent-up demand for apartments, created during a dearth of developmen­t prior to the current boom, will help reduce the supply, Martin said.

Also, empty nesters will help fill the new developmen­ts, he said. They often want to downsize from houses to apartments and are less affected by reduced job growth, he said.

Mandel’s developmen­ts that are focused on baby boomers include the 132-unit DoMus, which is under constructi­on at 401 E. Erie St.; Portfolio, a 235-unit high-rise that the firm plans to begin building this summer at 1350 N. Prospect Ave.; and The Farm at River Hills, which would have around 400 housing units between W. Brown Deer and W. Greenbrook roads, west of N. Spruce Road, but is facing opposition from River Hills residents.

 ?? CORDWELL BUENZ ?? Portfolio, a 24-story, 235-unit apartment tower is among several pending area developmen­ts.
CORDWELL BUENZ Portfolio, a 24-story, 235-unit apartment tower is among several pending area developmen­ts.

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