Milwaukee Journal Sentinel

Pizza maker to invest in plant

Palermo’s getting $9.5 million upgrade

- TOM DAYKIN

The Milwaukee company that makes Palermo’s frozen pizzas will invest $9.54 million in its Menomonee Valley production facility.

Palermo Villa Inc.’s project will not result in any new hiring. But it will help the company retain an estimated 92 jobs at its headquarte­rs, 3301 W. Canal St., which has 589 employees. The average annual salary for Palermo’s plant employees is $27,643, and the benefits include medical insurance.

The investment, financed in part with federal New Markets Tax Credits, will help the company remain competitiv­e, according to a report with First-Ring Industrial Redevelopm­ent Enterprise Inc.

The company’s 250,000square-foot pizza manufactur­ing facility, which opened in 2006, includes a packaging system that has become inefficien­t compared with competitor­s using new packaging technology, the report said.

The tax credits financing will allow Palermo’s “to increase operationa­l and environmen­tal efficiency, and to improve employee safety and ergonomics,” it said.

“It will also enable Palermo’s to maintain a competitiv­e position in the market by allowing the company to perform new packaging services,” the report said.

If it didn’t make the upgrades,

Palermo’s would lose market share to other frozen pizza makers that have already improved their packaging lines, according to the report. That would bring job losses by 2019, it said.

The equipment will be installed in stages throughout the next several months, and completed by the end of 2017.

First-Ring Industrial Redevelopm­ent Enterprise Inc., known as FIRE, is providing $9.25 million in tax credits for the

Palermo’s investment. The U.S. Department of Treasury gives the tax credits to communitie­s, nonprofit developmen­t groups and other organizati­ons that then provide them for individual projects.

Companies typically sell the tax credits, with the proceeds used to help finance developmen­ts in areas with high unemployme­nt and poverty. The census tract that includes the company’s headquarte­rs has a 39.2% poverty rate, according to FIRE.

FIRE provides tax credits within older industrial communitie­s throughout the Milwaukee area.

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