Milwaukee Journal Sentinel

Amazon one-hour delivery arrives

Milwaukee gets Prime Now service

- JAMES B. NELSON

It might be easier — and faster — to get a socket wrench set from Amazon than from Sears.

The online retailer announced Wednesday that customers in Milwaukee can receive one-hour deliveries from the Amazon Prime Now service. This comes as Sears warned investors that it has “substantia­l doubts” about its ability to stay in business because of a cash crisis. In January, Sears said it planned to close 150 stores.

Amazon Prime Now delivery is $7.99 for one hour and free for two hours or later. The site was offering a $10 first time delivery credit code in the Milwaukee area Wednesday morning.

A minimum order amount of $25 is required for the service.

An Amazon news release said the Prime Now deliveries would be available for Milwaukee. It didn’t state which suburbs were included, but a spokeswoma­n said customers could enter their ZIP code in their account and see if Prime Now is available. The service is available from 8 a.m. to 10 p.m. seven days a week.

Amazon said it was possible to use the Alexa voice service to place the orders, saying: “Alexa, order (product) from Prime Now.”

On Wednesday, an order placed at about 8:30 a.m. was delivered to Wauwatosa at 10:11 a.m. A second order for delivery to Marquette University came in a little more than an hour.

The items come from an Amazon fulfillmen­t center on Miller Park Way in West Milwaukee.

“There is a lot of backend technology that fuels our operation and now we’ve brought that expertise to one-hour delivery,” company spokeswoma­n Amanda Ip said in an email.

“In these hubs, we store tens of thousands of items and our backend systems know where items are housed. When an order is placed, an employee goes to pick the item and we then get it placed in a bag and ready for delivery. This happens very quickly — sometimes within minutes, particular­ly for a one-hour order,” she said.

Customers can track their packages as the delivery time approaches, Ip said. Customers who are not home to receive their package can receive text alerts about the status of the delivery.

One note: for a $30 delivery, Amazon “recommende­d” a $5 tip. It’s possible to modify that recommenda­tion. You have 24 hours to adjust the amount.

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