Milwaukee Journal Sentinel

Deford was legendary sportswrit­er.

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Frank Deford, the award-winning sportswrit­er and commentato­r whose elegant reportage was a staple for years at Sports Illustrate­d and National Public Radio, has died. He was 78.

He died Sunday in Key West, Fla., his family said Monday.

Deford was a sixtime Sports Writer of the Year and a member of the National Associatio­n of Sportscast­ers and Sportswrit­ers Hall of Fame.

He wrote and spoke with a lyrical touch and this month retired from NPR’s “Morning Edition” after 37 years as a contributo­r.

“Frank was dealing with an audience that doesn’t turn to the sports pages first thing,” said Tom Goldman, an NPR sports correspond­ent who recently spent time with Deford in Key West.

“And he was proudest of the many comments he got over the years from people saying, ‘I don’t really like sports, but you made me more interested in it.’ ”

He was the first sports writer awarded the National Humanities Medal.

In 2013, President Barack Obama honored him for “transformi­ng how we think about sports.”

“A dedicated writer and storytelle­r, Mr. Deford has offered a consistent, compelling voice in print and on radio, reaching beyond scores and statistics to reveal the humanity woven into the games we love,” Obama said at the time.

Deford called the award the one he is most proud of.

His long profiles, covering all corners of sports, were for years a showcase in Sports Illustrate­d.

He also dressed up in a more literal way, always sharply attired and cutting a debonair figure at 6 foot 4 with his shock of dark hair and thin mustache.

Deford was a prolific book author, including several novels, and contribute­d commentari­es to HBO’s “Real Sports” program and hosted documentar­ies on the cable network.

And he understood why the games have such a hold on so many.

“To see the glory in sport, where somebody comes from behind and does something, sinks a shot in the last second or throws a touchdown pass or hits a home run, there is a beauty in that, and at the end of the day, that’s why we love sports.”

He was editor-inchief of The National, the nation’s first sports daily that was founded in 1990 and folded the following year.

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