Restaurant planned at former Pastiche

A veteran restaurateur is planning to open a restaurant and lounge at 3001 S. Kinnickinnic Ave., the former site of Pastiche in Bay View.

Troy Schoenrock is projecting that BV 3001 will open in August, according to paperwork filed with the city.

Schoenrock operated Lakeside Restaurant & Club in Mukwonago and briefly operated Heaven City, also in Mukwonago. Before that, he operated Something Italian on W. Forest Home Ave.

“We just want to have a neighborhood restaurant that’s a little bit upscale,” Schoenrock said, adding that the menu would be similar to that at Lakeside — steaks, ribs, chops and some Italian fare, including pastas and thin-crust pizzas.

“It’s going to be simple,” he said, and he wants to keep prices in a moderate range so “that everybody in the whole neighborhood can enjoy.”

Schoenrock grew up in Bay View and went to Bay View High School. “I used to walk past it every day when I was going to high school,” he said of the restaurant’s location on KK.

The bar with the restaurant will be an “oldschool cocktail lounge,” he said, serving classic cocktails, wine and beer by the bottle.

Schoenrock said he hopes to open for both lunch and dinner. He expects the restaurant will be open daily at first, then settle into a Tuesday through Sunday schedule.

Prices at the full-service restaurant and lounge would range from $12 to $30, according to the filed papers.

Schoenrock will operate the restaurant with his son, Jes.

Pastiche closed its Bay View restaurant last year to open in Hotel Metro downtown. A second Pastiche Bistro is in Brown Deer.

Schoenrock is also opening a new restaurant in Delavan in what was the Richmond House, near Whitewater. That is to open by July 1.