Milwaukee Journal Sentinel

» Gymboree closings:

- PAUL GORES

Children’s clothing retailer Gymboree Corp. plans to close 350 stores, including three in Wisconsin, as it restructur­es in bankruptcy.

Children’s clothing retailer Gymboree Corp. plans to close 350 stores, including three in Wisconsin, as it restructur­es in bankruptcy, the company said Tuesday.

Gymboree, which is based in San Francisco, announced that its stores at Bayshore Town Center in Glendale, Regency Mall in Racine and the Outlet Shoppes at Oshkosh are slated for closing.

Closing sales are scheduled to begin Tuesday.

Gymboree also operates Crazy 8 stores, but none of its Wisconsin locations were listed among those to be shut down. It also operates Janie and Jack stores. The company will have more than 900 locations after the stores are shut down.

Gymboree, which filed for bankruptcy protection in June, said that with a “right size store base,” the company would be able to focus resources on locations with the greatest potential and improve the profitabil­ity of the overall business.

“Today’s announceme­nt represents the next step in the Company’s court-supervised financial restructur­ing as we work to more strongly position the business for long-term growth and success,” Daniel Griesemer, president and chief executive of Gymboree, said in a statement. “Right-sizing our store footprint is a central part of our efforts to ensure Gymboree emerges from this restructur­ing process as a stronger and more competitiv­e organizati­on, with greater financial flexibilit­y to invest in our future. Importantl­y, we will continue to operate a majority of our stores and will continue to deliver quality merchandis­e and superior service to our customers at our Gymboree, Janie and Jack and Crazy 8 brands.”

Southridge Mall in Greendale, Brookfield Square, Johnson Creek Outlet Mall and Pleasant Prairie Premium Outlets are listed as Gymboree brand store locations on its website. There are Crazy 8 stores at Mayfair mall in Wauwatosa, Southridge and Brookfield Square.

Gymboree joins a growing list of retailers to announce the closing of some stores as mall traffic declines and competitio­n from online retailers such as Amazon intensifie­s.

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