Milwaukee Journal Sentinel

A$AP Mob brings an army of talent to the Rave

- PIET LEVY MILWAUKEE JOURNAL SENTINEL

A$AP Mob in Milwaukee on Thursday was both too much and too little, and ultimately it was just right.

The two most popular members of the Harlem-born hip-hop collective — recurring hitmaker A$AP Rocky and fellow critically acclaimed heavyweigh­t A$AP Ferg — likely could have packed the 3,500-capacity Eagles Ballroom at the Rave as a double bill.

Instead, Thursday’s sold-out show was part of a relatively rare joint performanc­e showcasing multiple A$AP members — including A$AP Twelvyy, A$AP Nast, A$AP Ant, and Cozy Boys DJ duo A$AP Snacks and A$AP Lou — alongside frequent collaborat­ors such as Key! and Smooky Margielaa who don’t share the Ramones-style naming scheme.

The result was consistent­ly thrilling and borderline overwhelmi­ng. Strength in numbers isn’t a guarantee at a hip-hop show — perhaps you saw the largely listless Migos set at Summerfest in July — but each member of Mob was in engaged entertaine­r mode Thursday, competing for attention while still complement­ing each other’s delivery and spotlight moments.

For “Walk on Water” for instance, Twelvyy was down in the pit rapping in fans’ faces, while Rocky triggered a surge of cheers playing to the stage left crowd, and Nast snuck out to amp up folks in the far right corner.

It was a full-on entertainm­ent assault, the presence of so many members allowing for several satisfying full-song performanc­es, the energy ebbing and flowing as rappers took turns making their mark on the material.

So in what way was the show not enough? Largely, time. Setting aside a few swift solo opening sets from undercard players, Mob was only on stage for an hour, despite a massive catalog; this past August alone, Twelvyy dropped an album, Ferg dropped a mixtape, and the collective dropped its second collaborat­ive album.

With a truncated set, several players weren’t able to distinguis­h themselves beyond requisite swagger.

But even with scores of songs left out of the show, it ultimately was for the best. The collective-wide discograph­y is inconsiste­nt, the group more fixated at times on quantity than quality. Thursday’s hourlong set ensured that Mob never outlasted its welcome, and there was still enough time for a few members to steal the spotlight.

Margielaa’s boyish, AutoTune-assisted tone provided a light, melodic contrast to banger “Black Card.” Twelvyy took full command of his solo moments, his enthusiast­ic flow adding fuel to the fire for throbbing crowdpleas­ers like “Crazy Brazy.”

Ferg led the show to its peak, a boisterous Mob flooding the floor burning off their remaining energy, moshing and bouncing through a bouncing, fivesong blitz of “Coach Cartier,” “Work,” “New Level,” “Mad Man” and “Plain Jane.”

And Rocky, the most frequent ringleader from stage opener “Yamborghin­i High” to finale “Lorde Pretty Jacko Floyde 2,” illustrate­d why he’s Mob’s breakout star. But alone at the end, rapping a cappella, Rocky proved to be just as commanding.

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