WTMJ-AM swaps its midday talk shows
WTMJ-AM (620) has swapped its two midday talk shows, returning Jeff Wagner to his previous time slot from noon to 3 p.m. and sliding former Oak Creek Mayor Steve Scaffidi to the 8:30 a.m.-to-noon shift.
The flip-flop begins Monday. In its statement announcing the move, WTMJ said the switch “positions the conservative news analysis of Steve Scaffidi and the local, town-hall nature of Jeff Wagner’s midday program.”
Wagner had been in the early afternoon shift for 18 years at WTMJ before he was moved to the morning slot vacated when talk-show host Charlie Sykes left the station at the end of 2016, after 23 years on the air.
Scaffidi joined WTMJ in February, as an early afternoon host with news executive producer Erik Bilstad. He resigned as Oak Creek’s mayor to take the gig.
In a statement issued by WTMJ, director of programming and news Eric Brooks said: “Steve has grown tremendously since joining the station in early 2017. He has capitalized on his unique perspective as a former politician and community leader. His show is quickly growing, and we are excited to put him in the day part where our audience has come to expect political and issuedriven talk.”
During those two shows, WTMJ’s prime radio competition — conservative news-talk rival WISN-AM (1130) — airs local talker Dan O’Donnell from 9 to 11 a.m., Rush Limbaugh’s syndicated show from 11 a.m. to 2 p.m., and Vicki McKenna from 2 to 3 p.m.