Milwaukee Journal Sentinel

WoodSpring Suites buys disputed site

Chain has tried to build hotel near airport since 2015

- Tom Daykin Milwaukee Journal Sentinel USA TODAY NETWORK – WISCONSIN Tom Daykin can be emailed at tdaykin@jrn.com, and followed on Twitter and Facebook.

An extended-stay hotel chain that has fought an extended battle to enter the Milwaukee area has bought a developmen­t site, with constructi­on likely to begin this spring.

An affiliate of WoodSpring Suites has purchased the 11-acre lot, 1701 W. Layton Ave., from the State of Wisconsin for $1.75 million, according to state real estate records posted Tuesday.

The vacant parcel is a remnant of former highway land that was created when I-94 was reconstruc­ted. It’s just west of I-94.

An executive for Wichita, Kan.-based WoodSpring couldn’t be immediatel­y reached for informatio­n about when the new hotel is expected to open. It would be the first Wisconsin location for the hotel chain.

WoodSpring has been trying since 2015 to open a hotel near Mitchell Internatio­nal Airport, as well as locations in other Milwaukee-area communitie­s.

The chain initially proposed a fourstory, 124-room hotel at 4040 W. Layton Ave., Greenfield.

Those plans were opposed by city officials, who called it a “value weekly rate hotel” that would generate a high number of police calls.

WoodSpring executives disputed that characteri­zation, saying their hotels have secure main entrances, security cameras and proper exterior lighting. The weekly rate would have been $300 to $400, which is less than $60 a night.

The chain in 2016 proposed the same hotel for the Layton Ave. site. That Milwaukee parcel is zoned for a hotel, among other commercial uses.

However, because the hotel site would be developed separately from the rest of the parcel, it needed a certified survey map.

Such maps are usually approved routinely.

But the Plan Commission in May voted to deny the survey map request — despite a recommenda­tion for approval from Mayor Tom Barrett’s Department of City Developmen­t.

Commission members voted after hearing opposition from Ald. Terry Witkowski, whose district includes the developmen­t site, and Deb Ritter, a resident of the Bostonian Village North condos, which is south of the proposed hotel site.

Both Witkowski and Ritter said an office building would be a better use for the parcel. WoodSpring would use 3 acres of the 11-acre lot.

Witkowski also told commission members WoodSpring “does not have a great reputation” and has been turned away in other Milwaukee-area communitie­s.

At that point, the survey map’s review process “became political instead of technical,” according to a lawsuit WoodSpring filed in August.

The Common Council rejected the map request in June after Witkowski said the map was inaccurate. WoodSpring called that decision arbitrary and unreasonab­le.

The council and Barrett in October approved a redrawn map, and WoodSpring dismissed its lawsuit in November.

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