Napa Valley reboot
Wine country growing after fires
Iwas driving through the NapaSonoma wine country in midDecember when a low, dark cloud drifted into my peripheral vision. It was over a vineyard and seemed to be billowing — a scary sight after the October wildfires that killed at least 43 people and burned more than 245,000 acres in Northern California. But as I turned to look at this cloud, it gained altitude, then exploded into a thousand winged pieces. They were starlings — a murmuration of starlings, if you go in for fancy animal plural words. The vineyard was fine. If you’ve been putting off travel to this wine country, think again.
Among about 900 wineries in Napa and Sonoma counties, industry officials say fewer than 20 suffered significant damage in October, and most of those have been repaired and reopened. The story is similar for restaurants and lodgings.
If you look for scars on the landscape, you will find them eventually. But I saw a lot of untroubled territory in a pair of trips in November and December tracing some of Napa and Sonoma counties’ most popular tourist routes. The area is so beautiful that it may startle anyone who saw the live coverage of those fires.
You see acre upon acre of splendor, especially if you keep your eyes on the lowlands where most of the cities, towns, restaurants, lodgings and tasting rooms are. If you check the horizon, some ridges are darker than others. That’s scorched earth — barely distinguishable from shadow from miles away. Meanwhile green shoots are multiplying.
Nearly every business is open in the town plazas, and you see “thank you, first responders” signs on facades and shop windows. Many businesses invite customers to contribute to a local charity.
Napa and Sonoma are not, however, awash in “fire sale” price-cutting. Although some hoteliers say they have deepened their usual winter-season discounts, many hotel rooms and homes that might have been occupied by travelers are instead housing locals whose residences were damaged or destroyed.
Surveys by lodging consultants STR show that from Dec. 1 through Dec. 30, the average daily rate at Napa County’s hotels was $233.15, down 3.2% from the previous year. But the occupancy rate was 56.5%, up from 54.3% the year before, said Clay Gregory, president and chief executive of Visit Napa Valley.
About two-thirds of visitors to the area, however, are day-trippers and not overnight guests. Several entrepreneurs told me they hope their numbers will return to normal in the spring, but nobody is sure.
Here’s a closer look at what a Napa/ Sonoma traveler can expect:
Napa County
Although the fires began northwest of Calistoga on Oct. 8, the flames never reached Napa Valley’s main tourist corridor, which includes downtown Napa, Yountville, Oakville, Rutherford and St. Helena. Nor did the fire reach Lincoln Ave., Calistoga’s main drag.
As you drive among those towns along California 29 or ride the Napa Valley Wine Train (which parallels the highway between Napa and St. Helena), the valley seems open for business as usual, including the new Archer Hotel in downtown Napa.
“So far, you can’t tell there was a fire,” said visitor Larry Devich of Sacramento, about an hour into our ride on the wine train. But we had walked through an empty car on the way to our seats, and waitress Cathy Dominguez had confided that “we’re only using half of the train right now.”
Scott Goldie, the wine train’s co-chief executive, told me later, “We were probably off by 80%” in early November. But by early January, Goldie said, the shortfall was about 30%.
Goldie, who lost his Atlas Peak home in the fires, has decided to bet on a big comeback. Beginning in April, he said, the train is adding cars and offering more excursions than it did last year.
I also browsed Napa’s Oxbow Public Market, walked along the Napa River and spent a night at the Indian Springs resort in Calistoga. No visible trouble, but Indian Springs general manager Tim McGregor mentioned he had lost his Santa Rosa home in the fires.
In all, Napa County officials said, the major fires here (Atlas, Nuns and Tubbs) killed seven people and burned 69,979 acres. Yet county officials estimate that just 110 acres of vineyards burned. In Napa County, 1,051 structures were destroyed, including 611 residential units.
Just north of Calistoga, Robert Louis Stevenson State Park’s Mount St. Helena Trail is still closed, but its Table Rock Trail, Palisades Trail and Historic Oat Hill Mine Road are open.
At two of the area’s popular winery tasting rooms — Rutherford’s Grgich Hills Estate and the Castello di Amorosa outside Calistoga — I found the settings flawless and customers happily sipping.
Henriette Steinrueck, Castello’s vice president of operations, later told me that sales in early November were about half their usual level. By early January, she said the shortfall had shrunk to 15% to 20%.
Among the more than 400 wineries in Napa County, Napa Valley Vintners spokeswoman Patsy McGaughy said, five sustained significant damage. Of those, McGaughy said, just one that was open to the public before the fires is still closed — Signorello Estate in the hills off the Silverado Trail. Its owner has vowed to rebuild.
Info: Visit Napa Valley, Napa Valley Welcome Center, 600 Main St., Napa; (707) 251-5895, visitnapavalley.com
Sonoma County
The fires were a catastrophe shared by Napa and Sonoma counties, but the greatest damage was done in Santa Rosa, Sonoma’s biggest city.
In all, county officials reported 24 deaths and 88,261 acres burned. Some 6,583 structures were destroyed, including 5,093 residential units.
Santa Rosa lost more than 3,000 homes and many businesses, including the Hilton Sonoma Wine Country hotel, the Fountaingrove Inn and its historic Round Barn building, most of the Journey’s End Mobile Home Park and most of the Paradise Ridge Winery (but its off-site tasting room in Kenwood is still in business).
Yet most of Sonoma County’s lowlands look like most of Napa’s lowlands: idyllic, prosperous and Instagramready. A voluntary survey of Sonoma County growers found just 92 crop acres of wine grapes damaged along with 80 acres of pasture.
The flames never reached Sonoma Plaza, where Sonoma State Historic Park and Mission San Francisco Solano stand among shops and restaurants.
As you drive Highway 12 north past the vineyards, tasting rooms and restaurants of Kenwood, all seems well.
The same is true farther north in prosperous Healdsburg and on Dry Creek Road, which bends past many wineries north of town.
A wandering visitor does run into sad surprises. You can’t head up Adobe Canyon Road into Sugarloaf Ridge State Park, because most of its 4,020 acres burned. (The park remains closed.)
Drive idyllic Bennett Valley Road south from Santa Rosa and you will find miles of resplendent scenery, scattered ashen hints of trouble, then several grim blocks of burned-out homes as you enter the town of Glen Ellen, which lost hundreds of structures.
Yet the Glen Ellen Star, a widely admired restaurant on Arnold Drive, is serving dinner nightly. And just west of town, 1,402-acre Jack London State Historic Park avoided the flames. Its trails and historic buildings have been open since November.
For more glimpses of the area’s beauty, vulnerability and resilience, drive to the low hills east of the city of Sonoma. At Buena Vista Winery, charring from a preventive backfire stopped less than 50 feet from the old stone building that holds the two-story tasting room.
And then there’s the approach to nearby Gundlach Bundschu Winery, a sixth-generation family business. The flames claimed one historic home, but most of the operation survived, including the wine-production building, tasting room, two houses, picnic tables shaded by olive trees and the vineyards.
As you approach, the vineyard rows and pleasant scenery unfurl around you until a band of blackened landscape begins just below a ridge.
Step inside, where Gary Coffland may be waiting to pour you a taste, tell you about all the wine lost in the quake of 1906, pour you another taste and show you his cellphone snaps of the October flames.
Then, he might explain how helicopters scooped water from the vineyard reservoir, how the winery family and staff raced to rescue the place and then had it open again within two weeks.
In the big picture, Coffland may tell you, “The fires are just another chapter of calamity followed by recovery.”
Info: Sonoma County Tourism, 23570 Arnold Drive, Sonoma; (707) 9961090, sonomacounty.com. Experience Sonoma Valley Visitors Bureau, 453 First St. East, Sonoma; (707) 996-1090, sonomavalley.com.