Dick’s Sporting Goods bans sales of assault-style weapons

Company also calls for universal database

Dick’s Sporting Goods is banning sales of assault-style weapons across all its stores after the Parkland, Florida, school shooting.

The nation’s largest sporting goods retailer announced the move in an open letter and an appearance by CEO Ed Stack on “Good Morning America.”

The retailer will also end sales of high-capacity magazines and sales of guns to people under 21 years old.

Assault-style weapon sales ended at Dick’s-branded stores after the Newtown, Connecticut, school shooting in 2012. But the company was still selling them at its 35 Field & Stream locations, which specialize in hunting and outdoors products.

“As we looked at what happened down in Parkland, we were so disturbed and saddened by what happened, we felt we really needed to do something,” Stack told “GMA’s” George Stephanopoulos.

Stack acknowledged that the Parkland school shooter had purchased a shotgun at one of the company’s stores in November.

“We did everything by the book, we did everything that the law required and still he was able to buy a gun,” Stack said. “When we looked at that, we said, ‘The systems that are in place across the board just aren’t effective enough to keep us from selling someone a gun like that.’ ”

Although the decision drew praise from gun-control proponents, don’t expect it to make a big impact on gun sales. Sales of guns and ammunition are “highly fragmented and characterized by a large number of small players,” according to market-research firm IBISWorld.

The four largest gun sellers control only 5 percent of the market. The U.S. had about 6,550 gun shops as of November 2016. And although online sales have increased in popularity, federal regulations requiring local dealers to fulfill gun purchases have empowered mom-and-pop shops.

Stack described Dick’s change as a direct response to the Parkland students who have pushed for change following the shooting. He said the company remains a “staunch” supporter of Second Amendment rights, adding that he owns a gun himself.

The move comes as businesses are coming under pressure to cut ties to the gun-rights lobby. Several major companies have cut discounts for members of the National Rifle Association, including Delta Air Lines, United Airlines, Enterprise, Avis Budget, Hertz, TrueCar, MetLife and Symantec.

Asked whether Dick’s is prepared for a backlash, Stack said yes.

“We know that this isn’t going to make everyone happy but when we take a look at what those kids and the parents and the heroes in the school, what they did, our view was if the kids can be brave enough to organize like they this, we can be brave enough to take these out of here,” Stack said.

The company also took the unusual step of calling for Congress to ban assault-style weapons, raise the minimum age to purchase a gun to 21 and outlaw sales of high-capacity magazines and bump stocks.

The retailer asked Congress to impose “universal background checks” and “ensure a complete universal database of those banned from buying firearms.”