Milwaukee Journal Sentinel

Green Bay Packaging to expand local operation

- Jeff Bollier and Doug Schneider

GREEN BAY - Green Bay Packaging Inc. plans to build the first new paper mill in the United States in 30 years and invest more than $500 million in its Brown County operations.

The project would be one of the largest single business projects in Brown County’s history and will rival the investment the Green Bay Packers have made over time in Lambeau Field and the Titletown District.

It will enable the company to retain about 600 jobs and lay the groundwork for up to 200 more. Company officials expect it will take until 2021 before the existing mill shuts down and the new mill goes into operation.

“We’re very excited. This is a huge project for us, by far the biggest thing we’ve ever done in the history of our company,” Green Bay Packaging CEO Will Kress said. “It’s kind of a leap of faith.”

Kress announced the expansion Tuesday morning. He was joined by Gov. Scott Walker, Brown County Executive Troy Streckenba­ch and Green Bay Mayor Jim Schmitt, who announced government incentives totaling almost $90 million for the project.

“This is a big risk for them and we’re going to share some of it with them,” Schmitt said. “These will be great-paying jobs. We’re happy with the commitment they’re making. Losing these guys would have been devastatin­g.”

The additional jobs are expected to be created by 2022. About 1,000 constructi­on workers will be required to build the new mill, which will replace the 71-year-old paper mill in Green Bay.

It will increase the company’s production capacity by 50 percent, while a switch from coal to natural gas will reduce sulfur dioxide emissions by 90 percent and greenhouse gas emissions by 50 percent per ton of paper produced. The company also said the new mill will not discharge wastewater into the Fox River.

It would be capable of trimming paperboard up to 300 inches in width, replacing a paperboard machine with a 164-inch trim in operation since 1950.

Incentives offered

City, county and state officials delivered a significan­t incentives package after the company came to them seeking help to make the project viable in Green Bay instead of a different community.

“This is a long-term commitment, and we appreciate the opportunit­y to keep a well-known brand here,” Streckenba­ch said. “A lower Midwest state makes sense since it would connect them to logistics corridors and distributo­rs, but the loss here would have been devastatin­g. We wanted to find a way to make this mill work right here.”

Wisconsin Economic Developmen­t CEO Mark Hogan said the state will provide $60 million in enterprise zone tax credits tied to job retention and creation. Streckenba­ch said the county will spend $5.3 million on infrastruc­ture to create a Fox River papermakin­g corridor in the area.

Green Bay Economic Developmen­t Director Kevin Vonck said the city will create a new tax incrementa­l financing district for the project that’s projected to rebate up to $23 million in property taxes to the company once the new mill is built. Schmitt said the city also would deed its evidence storage building, located near Green Bay Packaging’s Quincy Street mill, to the company as well.

Hollenbach said the 21⁄2-year constructi­on phase means time is of the essence. The city, county and state all expect to review funding requests by the end of June, and Hollenbach said the company hopes Miron Constructi­on will begin constructi­on in September.

Founded in 1933, Green Bay Packaging employs 1,100 people at six sites in Green Bay, De Pere and Ashwaubeno­n and more than 1,500 in Wisconsin.

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