On-demand massage company launches in Milwaukee

In-home, on-demand massage provider Zeel has entered the Milwaukee and Madison markets, the company announced in a news release Monday.

New York-based Zeel provides an on-demand service for customers to order a massage through an app. In as little as an hour, a licensed massage therapist will come to the specified address with a massage table and other supplies needed.

A 60-minute massage in Madison or Milwaukee costs $105.

“We’re thrilled to bring Zeel’s inhome massage wellness service to the two most populous cities in Wisconsin,” Zeel CEO and founder Samer Hamadeh said in the release. “And we’re not just delivering to homes. We’re working with hotels, spas, and workplaces so they too can offer massages. Launching in Wisconsin will help us deliver wellness in more areas of the country than any other massage company in the nation.”

Customers book massages through the Zeel app at least an hour before the start time. Customers pick the massage length, location and technique — Swedish, deep tissue, sports, prenatal, couples or sleep massage. Massage therapists are available between 8 a.m. and 10:30 p.m. As of Monday, Zeel had 50 massage therapists in its Milwaukee network. The company will add massage therapists as demand grows.

Transactions are completed, including tip, on the app for cashless payment.

Zeel started as a same-day, in-home massage company in 2012. More than 10,000 licensed massage therapists deliver massages to clients in more than 90 cities through Zeel.