Charter Communications launches Spectrum Mobile

Charter Communications, Inc. is entering Wisconsin's mobile market by adding cellular network services, the company announced Tuesday.

Spectrum Mobile, the company's cellular product, is available to new and existing Spectrum Internet customers in the company's Wisconsin service area.

Spectrum Mobile is offering two plans: an unlimited data for $45 a month or by the gig for $14 per gig. Both come with unlimited talk and text. Customers can switch plans at any time. Spectrum Mobile uses the cellular network from Verizon Wireless through a mobile virtual network operator agreement.

For now, new Spectrum Mobile customers will need to buy or enter an installment plan for a new mobile device through the company. The company said it plans to expand its device options and add the ability for customers to bring their own device later this year. Spectrum has both Android and IOS devices.

Charter said the approach to add wireless services came from recognizing that mobile devices are used extensively inside the home.

“As an intelligent connectivity provider, Spectrum Mobile brings unprecedented flexibility and value to the wireless marketplace,” said Danny Bowman, chief mobile officer for Charter in a news release. “Spectrum Mobile gives customers the freedom to use their favorite devices the way they want, saving them hundreds of dollars annually off their mobile bill, all while reaping the benefits of Charter’s superior, value rich network and services.”

The broadband service company is the second-largest cable provider in the United States.