Milwaukee Journal Sentinel

Goddess and the Baker ready to open Tuesday

Company seeking second location in Milwaukee

- Paul Gores

Wisconsin wasn’t among places Chicago-based restaurant Goddess and the Baker was looking to expand.

But IM Properties, the developer of The Corners of Brookfield, has an office next to a popular Goddess and the Baker in Chicago’s Loop, and IM executives are frequent customers.

When they came in, IM executives kept pitching The Corners as an ideal spot to open another restaurant, given the fact that The Corners really needed a morning business and gathering spot where coffee and good food would be served, said Tamar Mizrahi, a partner in Goddess and the Baker.

“They made a compelling argument,” Mizrahi said Friday. “Then we came up here several times and looked around, and it is the right demographi­c for us. They were right. We fit in here. It was the missing piece of their puzzle.”

Now Goddess and the Baker, which serves breakfast, sandwiches, salads, soups, beverages and baked goods — including its signature rainbow layer cake — not only is set to open at The Corners next week, but already is seeking a site for a second Wisconsin location in Milwaukee’s Historic Third Ward, Mizrahi said.

The restaurant held an invitation­only debut Friday morning. It plans to host a few private events before opening to the public on Tuesday.

Weekday hours will be from 7 a.m. to 8 p.m. Weekend hours are 8 a.m. to 6 p.m.

Goddess and the Baker is among several first-to-Wisconsin retailers and restaurant­s that have located at The Corners of Brookfield, including Von Maur, Kendra Scott and Grimaldi’s pizza.

Goddess and the Baker has two other locations, both in Chicago. It plans to open another in the Windy City along with the new Brookfield restaurant.

Mizrahi said Goddess and the Baker is an alternativ­e to coffee chains.

“It’s not like Starbucks where you’re coming in and getting the coffee and leaving,” she said. “We want you to have an experience, and at the same time to have really good food, really good coffee, really good treats. Sure, everybody needs their coffee to get through the day, but we want you to leave with an experience and with a smile on your face.”

 ?? PAUL GORES / MILWAUKEE JOURNAL SENTINEL ?? Goddess and the Baker, which had an invitation-only debut for friends and family Friday morning, is scheduled to open Tuesday at The Corners of Brookfield.
PAUL GORES / MILWAUKEE JOURNAL SENTINEL Goddess and the Baker, which had an invitation-only debut for friends and family Friday morning, is scheduled to open Tuesday at The Corners of Brookfield.

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