Milwaukee Journal Sentinel

First ride on The Hop: Smooth, on time and with new-car smell

Grand opening of streetcar is scheduled for noon on Friday

- James B. Nelson

The first public rides on The Hop were on time and began with a bit of a jolt and a whiff of new car smell Monday.

Passengers, including journalist­s, city officials and Mayor Tom Barrett, reached for hand grips as the $124 million streetcar pulled away from the westbound station at Cathedral Square Park. It was an unofficial ride for the media, in anticipati­on of the grand opening of the system at noon Friday.

With his hand looped on a safety strap, the mayor spent the first part of the 40-minute round-trip ride extolling the virtues of The Hop, a system he spent a considerab­le amount of political capital to support.

“This is really a shot in the arm for our community,” Barrett said.

The mayor ticked off numerous commercial developmen­ts along the route, including the new 25-story BMO Tower office being built at 790 N. Water St. and revamping of the Milwaukee Athletic Club, 758 N. Broadway.

“This is a dynamic period for the heart of the city of Milwaukee,” he said, also mentioning large projects completed by Northweste­rn Mutual and Fiserv Forum, the new Milwaukee Bucks arena.

Neither Barrett nor Commission­er of City Developmen­t Rocky Marcoux mentioned a key project anticipate­d along The Hop’s unfinished lakefront loop — the Couture, a high-rise apartment tower planned by Barrett Lo Visionary Developmen­t LLC.

The $122 million Couture plan includes a $6 million transit concourse, part of $17.5 million in public improvemen­ts at the project. The Hop tracks would loop through that plaza.

The Couture’s developer is waiting for U.S. Department of Housing and Urban Developmen­t officials to decide whether the department will grant a guarantee for the project’s constructi­on loan.

“We are very confident that this is going to happen,” Marcoux said.

“It’s a big investment for” HUD.

Critics at the state and local level say the city is wasting money on the streetcar project by returning to a transporta­tion system that was discarded decades ago.

On Monday, The Hop ride was smooth, thanks in part to the rails that the streetcar rides on. Potholes aren’t an issue. At times, such as on St. Paul Avenue, the car seemed to move along swiftly at about 25 miles an hour.

Like any public transit vehicle that has standing passengers, it’s a good idea to keep a hand grip nearby. During one early stop, a group of reporters nearly found themselves in a pile on the car floor.

There’s plenty of headroom in the passenger seating areas at either end of the symmetrica­lly designed car. The mayor stands nearly 6 feet 4 inches and had a bit of room to spare.

“Giannis would fit down there,” Barrett said with a laugh, noting the spacious headroom in the middle of the car.

The streetcar will mark the start of regular service on Friday with a grand-opening event at noon at Cathedral Square Park, near one of the streetcar stops on East Kilbourn Avenue.

The Hop will run on a 2.5-mile loop through downtown and the Historic Third Ward between the Milwaukee Intermodal Station, 433 W. St. Paul Ave., and Burns Commons, at East Ogden and North Prospect avenues.

Passengers will be picked up at 18 stations every 10 or 15 minutes. Rides will be free for the first year under a 12-year, $10 million sponsorshi­p by Potawatomi Hotel & Casino.

The $124 million project includes five streetcars, tracks, overhead wires and a new maintenanc­e facility.

Constructi­on of the streetcar project is funded with a $55 million federal grant and money generated by Milwaukee tax financing districts. The $3.2 million annual operating budget will be covered by fares, advertisin­g revenue, federal grants and cash from city parking meters and parking lots.

On Monday, as the streetcar passed the corner of East Ogden Avenue and North Jackson Street, a couple standing at the corner waved.

“On Friday, the mayor’s probably going to have the biggest smile in the city of Milwaukee,” Marcoux said.

 ?? MIKE DE SISTI / MILWAUKEE JOURNAL SENTINEL ?? Milwaukee city engineer Jeff Polenske (left) and Department of City Developmen­t Commission­er Rocky Marcoux ride on the streetcar during a preview Monday.
MIKE DE SISTI / MILWAUKEE JOURNAL SENTINEL Milwaukee city engineer Jeff Polenske (left) and Department of City Developmen­t Commission­er Rocky Marcoux ride on the streetcar during a preview Monday.
 ?? MIKE DE SISTI / MILWAUKEE JOURNAL SENTINEL ?? The Milwaukee streetcar, The Hop, turns onto East Kilbourn Avenue near Cathedral Square. Local officials and the media took a preview ride on the The Hop on Monday.
MIKE DE SISTI / MILWAUKEE JOURNAL SENTINEL The Milwaukee streetcar, The Hop, turns onto East Kilbourn Avenue near Cathedral Square. Local officials and the media took a preview ride on the The Hop on Monday.

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