Milwaukee Journal Sentinel

Debt, coronaviru­s push Hertz into bankruptcy protection

- Tom Krisher

Hertz filed for bankruptcy protection Friday, unable to withstand the coronaviru­s pandemic that has crippled global travel and with it, the heavily indebted 102-year-old car rental company’s business.

The Estero, Florida-based company’s lenders were unwilling to grant it another extension on its auto lease debt payments past a Friday deadline, triggering the filing in U.S. Bankruptcy Court in Delaware.

Hertz and its subsidiari­es will continue to operate, according to a release from the company. Hertz’s principal internatio­nal operating regions and franchised locations are not included in the filing, the statement said.

By the end of March, Hertz Global Holdings Inc. had more than $24 billion in debt, according to the bankruptcy filing, with only $1 billion of available cash.

Starting in mid-March, the company – whose car-rental bands also include Dollar and Thrifty – lost all revenue when travel shut down due to the coronaviru­s. The company made “significant efforts” but couldn’t raise money on the capital markets, so it started missing payments to creditors in April, the filing said. Hertz has also been plagued by management upheaval, naming its fourth CEO in six years on

May 18.

“No business is built for zero revenue,” former CEO Kathryn Marinello said on the company’s first-quarter earnings conference call May 12. “There’s only so long that companies’ reserves will carry them.”

In March, Hertz shed 12,000 workers and put another 4,000 on furlough, cut vehicle acquisitio­ns by 90% and stopped all nonessenti­al spending. The company said the moves would save $2.5 billion per year.

But the cuts came too late to save Hertz, the nation’s No. 2 auto rental company founded in 1918 by Walter L. Jacobs, who started in Chicago with a fleet of a dozen Ford Model Ts.

Jacobs sold the company, initially called Rent-A-Car Inc., to John D. Hertz in 1923.

In a note to investors in April, Jefferies analyst Hamzah Mazari predicted that rival Avis would survive the coronaviru­s crisis but Hertz had only a 5050 chance “given it was slower to cut costs.”

On May 18, Hertz named operations chief Paul Stone as CEO and announced that Marinello would step down as CEO and from the company’s board. Mazari called the step unusual just days before a potential bankruptcy filing. He also noted that CEO changes have been common at Hertz since financier Carl Icahn entered the company in 2014.

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