Milwaukee Journal Sentinel

How 2020 changed sports forever

- Nancy Armour Columnist USA TODAY

Someday, hopefully not too long from now after we've been sufficiently vaccinated, life will return to normal and sports fans will once again cram into stadiums and arenas.

Maybe in time for the NBA playoffs but, almost surely, by next NFL season. Whatever trepidatio­n we might have will fade, and we'll find ourselves shoulder to shoulder with strangers, screaming, high-fiving, even hugging. It'll be as if 2020 was a distant memory.

“A lot of the excitement of sports is generated out of face-to-face interactio­n, people packed into a stadium or lining up on Fifth Avenue to cheer a victorious team,” said Orin Starn, a cultural anthropolo­gist at Duke who specialize­s in sports and society.

“Sports is not like physics or Wall Street finance. That's all about numbers and calculatio­ns and abstractne­ss,” Starn said. “Sports is about people bumping up against each other on a field, lined up together and crowded in the stands. Sports is about physical contact in all sorts of way, so I think that core is going to stay.”

And yet, some of the changes brought about by the COVID-19 pandemic will continue to affect us, certainly for the near future and maybe even for the long run.

Believe it or not, that's not necessaril­y all bad.

There were rumblings even before COVID-19 that, at 162 games, the Major League Baseball season is simply too long. Snow and cold tend to wreak havoc with the first few weeks of the schedule and then the postseason, and even the best of teams get fatigued down the stretch.

Now, the 60-game season this year is too short. But double that, and you're onto something. It would allow the season to start later, end earlier and give teams additional days off in July and August.

To pull this year, teams stayed in their geographic­al regions.

Playing so many interleagu­e games gave MLB the opening to introduce the universal designated hitter it's long wanted and – get used to it, purists – it's likely here to stay.

The NBA's “seeding games” and playin were necessitie­s because the playoff field wasn't set when the season was halted March 11.

But it proved entertaini­ng enough that the NBA will use a modified version this season.

There won't be the need for the seeding games – if there is, we have bigger issues – but the teams that finish the regular season in seventh through 10th place will have a three-game tournament to determine the last two playoff spots in each conference.

The NFL, meanwhile, has realized it can do more with less.

Back in the spring, the idea of doing workouts and holding camps virtually seemed impossible.

But coaches and players adapted. Now, with the NFL drasticall­y cutting back in-person interactio­n as cases surge around the country, virtual meetings are second nature.

“Our experience with the offseason training and doing that virtually, I think our clubs got really comfortabl­e with a lot of that,” Commission­er Roger Goodell said in a Dec. 16 conference call. “And I think we'll see more of that.”

Even better, Goodell said he can see “a lot of things living” from the NFL's virtual draft, which had all the makings of a bad variety show but wound up being wildly entertaini­ng and enjoyable. Coaches let their guards down a bit as they “welcomed” viewers into their homes. Kids and pets made cameo appearance­s.

Bill Belichick even had jokes, making it look as if his (adorable) dog was handling the Patriots draft.

“It's been a lot of fun,” Miami Dolphins coach Brian Flores said. “I haven't spent this much time with my family – my kids, my wife – in a long time, and it's been great.”

Also great? Seeing women's sports finally get the spotlight they deserve.

Both the NWSL and WNBA had an expanded television presence, and it translated into increased ratings.

While there was much hand-wringing about ratings drops for the NBA, NHL, MLB and golf, the WNBA Finals were up 15% from 2019 while the NWSL saw its ratings skyrocket by almost 500%.

Yes, you read that right. Make women's sports accessible, and people will watch.

But as with every other aspect of life, there will be some lasting effects from COVID that are not welcome.

College sports has always been a bit unseemly. But any pretense about the high-and-mighty value of the amateur experience was thrown out for good this season with football coaches, administra­tors and even fans insisting that unpaid players get out there and play and fulfill TV contracts even as COVID-19 ran rampant through their towns and teams.

And if that money grab wasn't shameless enough, many schools are using COVID-19 as an excuse to cry poor and cut smaller sports. Never mind that they are spending millions to buy out football coaches and keep programs across the country fat and happy.

“The virus has exposed certain truths about our society that we didn't want to see before,” Starn said. “In the case of college sports, the virus has made clearer than ever that college sports is a business.”

That doesn't mean we'll stop watching.

The past nine months have proven the incredible lasting power of sports. These aren't just fun and games. They're integral to the very soul of our society, offering us comfort and familiarit­y, providing a place to find common ground.

Our relationsh­ip with them is different now, tempered by the worries and fears that have taken up occupancy in our minds. But that is temporary.

“There's never been a society in the history of the world that's been more crazy about sports than the United States,” Starn said. “I'm expecting we're going to see sports coming back stronger than ever. And maybe with more interest than ever.”

Sports change but sports always endures. That's one thing COVID-19 can't change.

 ?? TROY WAYRYNEN/USA TODAY SPORTS ?? Oregon plays against Stanford at an empty Autzen Stadium on Nov. 7 in Eugene, Ore. The Ducks won the game 35-14.
TROY WAYRYNEN/USA TODAY SPORTS Oregon plays against Stanford at an empty Autzen Stadium on Nov. 7 in Eugene, Ore. The Ducks won the game 35-14.
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