Milwaukee Journal Sentinel

Affordable Care Act sign-ups set to reopen for three months

- Ricardo Alonso-Zaldivar

WASHINGTON – HealthCare.gov’s market for subsidized health plans reopens Monday for a special threemonth sign-up window as the Democratic-led Congress pushes a boost in financial help that could cut premiums by double digits.

This enrollment period during the coronaviru­s pandemic is an early test of President Joe Biden’s strategy to use the Affordable Care Act as a springboar­d toward health coverage for all. Advancing on a parallel track, the new COVID-19 relief bill from House Democrats would offer a generous, though temporary, increase in subsidies for people covered by the law known as “Obamacare.”

“It is a hugely important signaling move,” said Katherine Hempstead of the nonpartisa­n Robert Wood Johnson Foundation. “The administra­tion is doing more than having open enrollment here, they’re saying they want to make this coverage more affordable.”

While policy experts like Hempstead are taking note, it’s unclear how uninsured Americans will respond. Former President Barack Obama’s health law has been on the books over a decade, but surveys consistent­ly show that many people lacking job-based insurance do not realize they may qualify. The Congressio­nal Budget Office estimates that about 33 million people are uninsured this year.

At Foundation Communitie­s, an Austin, Texas, a nonprofit that serves low-income working people, program director Kori Hattemer says she’s seeing an uptick in interest. Although her agency had not started advertisin­g, appointmen­ts for enrollment assistance booked up quickly. Volunteer counselors are being called back.

For clients, “it’s their last chance probably to enroll in health insurance for 2021,” Hattemer said.

HealthCare.gov will be accepting applicatio­ns through May 15, a period about twice as long as annual open enrollment. The Centers for Medicare and Medicaid Services, which runs the program, has a $50 million advertisin­g budget, five times what the Trump administra­tion would spend on annual open enrollment. Under Biden, there will be a emphasis on reaching Black and Latino communitie­s that have borne a heavy burden from COVID-19.

The appeal for uninsured people could become much clearer if Congress increases premium subsidies as part of its next virus relief package.

“That would be a great incentive to get people in the door,” said Tara Straw, a health policy analyst with the Center on Budget and Policy Priorities, which advocates on behalf of low-income people. More generous help would be available not just to the newly enrolled, but to all who are covered through the law’s marketplac­es.

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