Milwaukee Journal Sentinel

El Mezcal owner to appear on ‘Kelly Clarkson Show’ after effort to help fellow small businesses

- Melissa Siegler Contact USA TODAY NETWORK-Wisconsin reporter Melissa Siegler at msie gler@gannett.com. Follow her on Twitter at @Marie2Meli­ssa.

STEVENS POINT - A local restaurant owner will appear on “The Kelly Clarkson Show” to highlight his effort to help other small businesses throughout the pandemic.

Adolfo Melendez, owner of El Mezcal, 5741 Suite E, Windy Drive in Stevens Point, will appear on the daytime talk show April 1. Melendez pre-recorded the segment earlier this month, but it was pushed from its original air date of March 15.

To help other local restaurant­s affected by pandemic-related restrictio­ns, Melendez purchases gifts cards to different restaurant­s and raffles them off to customers on Facebook. He said he’s spent more than $3,000 of his own advertisin­g dollars on the effort.

Melendez’s story was picked up by other national news outlets, including CNN and The Good News Network.

“It’s exciting,” he said. “People see what you’re doing and tell other people.”

He has received donations from across the country to put toward supporting the Stevens Point community. A couple in Missouri sent $300, and someone in California sent another $100. He also received $100 from a business in Richmond, Virginia, with a note saying they were moved by his generous act and wanted to help.

Melendez said he also has had people in the Stevens Point community recognize him and pay for his bill at other restaurant­s.

He said it’s become a “spider web” of people helping each other.

“The Kelly Clarkson Show” airs weekdays at 3 p.m. in Milwaukee on WTMJTV (Channel 4).

 ?? TORK MASON/USA TODAY NETWORK-WISCONSIN ?? Restaurant owner Adolfo Melendez stands behind the bar on March 18 at El Mezcal in Stevens Point. Melendez has spent more than $3,000 of his own advertisin­g budget to purchase gift cards to other local restaurant­s and raffled them off to his customers. His story will also be featured on “The Kelly Clarkson Show” on April 1.
TORK MASON/USA TODAY NETWORK-WISCONSIN Restaurant owner Adolfo Melendez stands behind the bar on March 18 at El Mezcal in Stevens Point. Melendez has spent more than $3,000 of his own advertisin­g budget to purchase gift cards to other local restaurant­s and raffled them off to his customers. His story will also be featured on “The Kelly Clarkson Show” on April 1.

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