Milwaukee Journal Sentinel

Lobbyist in talks to sell business

McCoshen eyeing bid to run for governor

- Daniel Bice Milwaukee Journal Sentinel USA TODAY NETWORK – WIS.

How do you know when a lobbyist is getting ready to run for a major public office?

You don’t — because most lobbyists realize they can’t jump from promoting special interests to advancing the public interest. They’ve made their career choice.

But Bill McCoshen isn’t your typical hired gun. Even while building a major contract lobbying firm, McCoshen has harbored aspiration­s of running for statewide office. He’s now trying to make that come true.

Sources say McCoshen, a Republican, is in advanced talks with Michael Best Strategies, the lobbying arm of the Milwaukee firm Michael Best & Friedrich, to sell his business. Michael Best Strategies is packed with Republican glad-handers in its Wisconsin office but has added some Democrats for its work in other states.

Under the deal, which is still being worked out, Michael Best Strategies would get McCoshen’s blue-chip book of business, including AT&T Wisconsin, General Electric Co., Johnson Controls, Northweste­rn Mutual, Pfizer Inc. and the Wisconsin Transporta­tion Builders Associatio­n, better known as the road builders.

McCoshen and his lobbying partner, Tony Langenohl, would join Michael Best Strategies, and McCoshen, the former chief of staff for ex-Republican Gov. Tommy Thompson, would soon drop his registrati­on as a lobbyist and run for governor. McCoshen could return to Michael Best Strategies if his gubernator­ial bid came up short or, supposing he wins, after his time in office is up.

Not a bad fallback plan, huh? The entire deal is expected to cost Michael Best Strategies as much as seven figures, according to insiders, meaning at least $1 million.

Rob Marchant, president of Michael Best Strategies, declined to discuss the details of the deal.

“Michael Best Strategies continues to have a number of potential expansion opportunit­ies in multiple states and Washington, D.C.,” Marchant said via text. “As a matter of policy, we never publicly confirm nor deny possible acquisitio­ns or new hires until they are final.”

McCoshen did not respond to messages.

But the longtime lobbyist had already sent clear signals that he is interested in seeking the Republican

nomination for governor. His talks with Michael Best Strategies simply serve as further confirmation that he is nearing an official announceme­nt.

Last month, the Wisconsin Conservati­ve Digestrepo­rted that McCoshen had told it he will run for governor next year. But he would only tell the Journal Sentinel that he was considerin­g a run — something that has long been known — but hasn’t made a decision. “There are still a few steps in the explorator­y process,” McCoshen said by text message. “I won’t make a final decision until June,”

Insiders familiar with his negotiatio­ns with Michael Best Strategies gave different timelines for the deal, with some saying it could be done in the next few weeks while others said it is still up to two months from completion. Michael Best Strategies’ board has yet to vote on the issue.

Democratic Gov. Tony Evers has said he won’t decide whether to seek a second term until the state budget is finalized this summer, though it is believed he will run again.

McCoshen is just one of several Republican­s who could get in the governor’s race, creating the possibilit­y of a frenzied primary.

Former Lt. Gov. Rebecca Kleefischintends to run for governor but has not announced. Former U.S. Senate candidate Kevin Nicholson has said he will run for either governor or Senate in 2022, depending on whether Republican U.S. Sen. Ron Johnson retires or seeks a third term.

Among other things, McCoshen’s deal with Michael Best Strategies would make life difficult for state Republican Party Chairman Andrew Hitt.

Hitt, a partner at Michael Best Strategies, will be expected to remain neutral in the GOP primary for governor unless the state Republican Party endorses a candidate. But that wouldn’t happen for more than a year, if it occurs at all.

Hitt declined to comment on the McCoshen deal. Also at Michael Best Strategies is former Republican National Committee Chairman Reince Priebus, who was chief of staff to ex-President Donald Trump. Earlier this year, it was reported that Priebus is exploring a run for governor or U.S. Senate.

But those familiar with the McCoshen deal said Priebus is on board with it. They downplayed his interest in running for governor.

“It wouldn’t be as far along as it is if it didn’t have his blessing,” said one source.

Perhaps the biggest hurdle for McCoshen’s gubernator­ial campaign would be convincing the public that he could run the state while avoiding conflicts of interest with his lobbying clients.

Would his transporta­tion budgets favor the road builders, a group he has represente­d for two decades? Would his health proposals be influenced by Pfizer, another longtime client? Would the Public Service Commission under his leadership be beholden to AT&T Wisconsin?

And would all of this be complicate­d by the fact that McCoshen could return to Michael Best Strategies once he left office? State law would keep him from being paid to lobby any state agency for a client for at least a year after he left office.

Matthew Rothschild, executive director of the Wisconsin Democracy Campaign, said the whole arrangemen­t would be unsettling.

“This is all a little too cozy, and the prospect of a revolving door back to lobbying makes my eyebrows jump,” Rothschild said. “If he wins, who would he really be representi­ng? The people of Wisconsin or his former clients and soon-to-be clients?

“The potential for conflicts of interest is just astronomic­al.”

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