Milwaukee Journal Sentinel

State struggles to get people to sign up for free internet

- Rick Barrett

About half of the Milwaukee households eligible for low-cost internet service are now enrolled in a federal program that offers it, but statewide enrollment is only around 25% and the program’s barely been used in many communitie­s, according to new figures released Wednesday.

Even in Milwaukee, where the Affordable Connectivi­ty Program has been heavily promoted, thousands of eligible households haven’t signed up for the benefit that provides $30 a month toward the cost of internet service. Moreover, when combined with a discount ACP price from Charter Spectrum, AT&T, and other service providers, the service would be free.

The sign-up rate of eligible households in Wisconsin has ranged from under 1%, sometimes in rural communitie­s that lack internet access, to more than 70% in Brown Deer in Milwaukee County.

Statewide, the rate was 25% of 894,005 eligible households, according to the national nonprofit group EducationS­uperHighwa­y that released the data. That’s just above the national average of 24%, less than Michigan at 26%, but better than Minnesota at 16%.

Nationwide, nearly 52 million households are eligible for the ACP benefit, yet only 13 million have enrolled, according to EducationS­uperHighwa­y, whose goal is to help close the broadband affordability gap.

There’s plenty of room for improvemen­t nearly everywhere, said Jack Lynch, the organizati­on’s chief operating officer.

Many low-income families have internet service but could still get the subsidy if they enrolled in the program.

The subsidy is available for households with incomes at or below 200% of the federal poverty rate, which is around $26,000 for an individual and $52,000 for a family of four. Participan­ts in Medicaid, public housing, Women and Infant Children (WIC), free and reduced-price meals at school, Pell grants, or the Supplement­al Nutrition Assistance Program (SNAP) are also among those eligible.

In addition to a $30 subsidy each month toward internet service, and $75 for families on qualifying tribal lands, eligible households can claim a onetime discount of up to $100 to purchase a laptop, desktop, or tablet.

The $14.2 billion program was funded by the Infrastruc­ture Investment and Jobs Act as part of the Biden administra­tion’s effort to close the broadband affordability gap.

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