Milwaukee Journal Sentinel

Menard storage units near Northridge win city OK

- Tom Daykin

Menard Inc.’s plans to develop an outdoor storage business near the former Northridge Mall have won city approval − reversing an earlier ruling. The Milwaukee Board of Zoning Appeals said the home improvemen­t retailer can operate the storage units until August 2027, when it can reapply for approval. Menard will build the storage units on the parking lot of a former Pick ’n Save supermarke­t, 8120 W. Brown Deer Road. Eau Claire-based Menard, which operates a neighborin­g store, bought the former supermarke­t in 2017 and converted it into an indoor self-storage center. The company will add around 200 outdoor self-storage units to the 3-acre parking lot. That $2 million investment will generate more revenue for Menard and create a barrier to prevent illegal dumping and truck parking on the lot, according to the company. Department of City Developmen­t officials in 2022 opposed an earlier version of that proposal which called for nearly 250 storage units. They said Menard’s plans ran counter to the type of developmen­ts they’ve been seeking for the area – which has seen few commercial projects since Northridge closed 20 years ago. The zoning board in June voted 5-1 to reject Menard’s applicatio­n for specialuse permits needed for the project. The board’s reversal on Thursday came after Menard revised its proposal − drawing support from DCD staff. Menard reduced the number of proposed storage units to accommodat­e more landscapin­g. That greatly improved the developmen­t’s look, according to DCD. The department also referred to the spate of arson fires at Northridge. Several occurred this summer, with another fire in December. “Menards is the largest active business in the area and this request to expand their operation in a manner that increases security in the area will assist in the preservati­on of their property and as a deterrent to fire, vandalism and abandoned vehicles,” wrote Sam Leichtling, city planning manager, in a letter to the zoning board. City plans call for revitalizi­ng the Northridge site. Self-storage centers conflict with these goals, according to a DCD report from 2022. That’s because they use a lot of space while creating few jobs and failing to spur commercial activity. Menard representa­tives say the proposed storage facility would be similar to other former neighborho­od retail properties that have been converted to industrial use. Meanwhile, city officials in January made a court filing seeking to take ownership of the blighted Northridge property. If that motion is granted, it would result in a much faster transfer of the property’s control than if the city pursued a property tax foreclosur­e case against U.S. Black Spruce Enterprise­s Inc., which owns Northridge. That process could take up to a year. The motion said the city is pursuing funding for the estimated $15 million needed to demolish the former mall and safety dispose of its asbestos. A March 17 hearing on that motion is scheduled before Milwaukee County Circuit Judge William Sosnay.

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