Minocqua Brewing opening second taproom in Madison
Company involved in political disputes with hometown
Minocqua Brewing Co. is opening a second location hours away in Madison, in the hopes that the left-leaning city will support the business after it endured years of political disputes in its Northwoods hometown.
Owner Kirk Bangstad has had ongoing issues with the town of Minocqua in Oneida County that have included him filing two lawsuits against the town board — one claiming political harassment and the other a restraining order. He also lost a defamation lawsuit filed against him by the publisher of the Minocqua-based Lakeland Times newspaper.
Issues started in 2020 when Bangstad, an active Democrat, hung a large Biden campaign sign that the Oneida County department of planning and zoning threatened to fine him for, saying its large size violated a county ordinance. That year Bangstad also ran for — and lost — a state Assembly seat representing the right-leaning Oneida County, which voted for Republicans for all statewide seats in 2022.
The drama led Bangstad to seek a new city for a second location to provide supplemental income as he anticipates more conflict with the town up north.
With beers named after Democratic figures such as Joe Biden (Biden Beer), Tony Evers (Evers Ale), and Alexandria Ocasio-Cortez (AOC IPA), along with his Minocqua Brewing Company Super PAC, Bangstad thought the state’s capital made sense.
“Madison is my best market. My beer sells the best here,” he said. “The area’s largely Democrat and has been really welcoming, which is diametrically opposed to how it is going in Minocqua.”
Bangstad chose the space that formerly housed Growlers to Go-Go, 2927 E. Washington Ave., thanks to a friendship with Casey Welch, who owns neighboring Trixie’s Liquor Store and the building both are housed in.
“Trixie’s Liquor was one of my retail customers. He was one of the first places in Madison to pick up my Biden Beer, and it sells really well here,” he said.
Where most brewery and bar owners abide by the golden rule of no talking about religion or politics, Bangstad fully embraces the latter.
“My whole mission in this brewery is to get excited about politics and talk about how we can keep Wisconsin progressive,” he said. “You wouldn’t believe how many people come from all over the country. They say, ‘We can’t wait to get drunk and talk about politics,’ because they know that they are among friends.”
Renderings for the new taproom show slogans such as “Drink beer and don’t be racist,” and “Choose reason over treason” placed throughout. Planned for above the bar is a can mural that says “Love Wins,” made of cans purchased by donors for $50 each; Bangstad has sold about 300.
“It’s awesome how a bunch of liberal beer drinkers around the country helped us reduce the cost of construction,” he said.
Bangstad has brought in a few partnerships to help offer more than just beer at the Madison taproom, including coffee roasted by Madison’s Rusty Dog under the label “Woke Coffee;” “Choice” wine made in collaboration with LGBTQ-owned Equality Vines in California; and pizzas from Madison’s Mentoring Positives Off The Block, which provides mentorship and job opportunities for Madison teenagers.
The taproom will host a soft opening March 13. A patio and beer garden will be open by this summer.