Milwaukee Journal Sentinel

Century City sees two new project proposals

Developmen­t at business park has been lagging

- Tom Daykin

Two new projects are in the planning stages for Milwaukee’s Century City Business Park − where developmen­t has lagged for several years.

Craft Beverage Warehouse LLC is proposing a 50,000-square-foot light industrial building at 3055 W. Hopkins St.. That new building would be just south of its current leased location within Century City.

Also, Northwest Side Community Developmen­t Corp. is proposing a 50,000-square-foot advanced manufactur­ing job training center at 3424 N. 27th St.

Both developers are seeking exclusive rights to negotiate purchases of the city-owned lots − which the Redevelopm­ent Authority board is to review Thursday.

Those exclusive rights to negotiate would give the developers up to a year to refine their plans and assemble financing for the projects. Any land sales would need Common Council approval.

Craft Beverage Warehouse distribute­s beverage packaging materials. It’s been a tenant in the Century City 1 building, at 3945 N. 31st St., since 2021. The company plans to maintain its presence there while growing in the new building.

Craft Beverage Warehouse was founded by Michael DeGrave and Kyle Stephens in 2020 and has invested more than $8 million in digital can printing equipment since 2022.

“As our business grows, it only makes sense to expand our footprint very near our current facility,” Stephens said in a statement. “It makes community sense because Milwaukee is where we live, work, and play.”

Northwest Side Community Developmen­t Corp. is a nonprofit group focusing on economic developmen­t in Milwaukee’s central city.

It’s a finalist for the U.S. Economic Developmen­t Administra­tion’s Recompete Pilot Program and could receive up to $50 million in federal funding.

Part of that grant would be used to develop the Century City facility to provide space for training providers and programs, as well as for early-stage companies and product testing. It would be located along Milwaukee County Transit System’s planned Connect 2 - 27th Street Bus Rapid Transit extension.

“NWSCDC is uniquely capable of executing a sophistica­ted developmen­t strategy that centers on job training for the green economy and racial equity in Milwaukee,” Executive Director Willie Smith said.

Mayor Cavalier Johnson’s administra­tion supports both proposals.

Century City was developed at the former A.O. Smith Corp./Tower Automotive Inc. complex.

Mayor Tom Barrett and the Common Council in 2009 approved a $35 million redevelopm­ent plan for Century City, including $9 million in state and federal funds.

That paid for acquiring the property, demolishin­g several buildings, doing environmen­tal cleanup work, and building new roads, sewers and other public improvemen­ts. Century City has struggled to attract businesses.

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