Milwaukee Magazine

Water World

- BY MATT HRODEY

In an office in Walker’s Point, one man is trying to preserve North

America’s water supplies for future generation­s.

MATT HOWARD first made a name for himself as the city’s green czar, officially the Milwaukee director of sustainabi­lity, spearheadi­ng a handful of energy programs and the constructi­on of the city’s wind turbine during his tenure from 2010 to 2015. Since then, his working life has grown considerab­ly vaster: Employed by the Water Council since June 2015, Howard is responsibl­e for promoting water conservati­on across all of North America (using the sustainabi­lity standards developed by the Alliance for Water Stewardshi­p). The job involves a lot of travel but not much fly fishing, his pastime, although he does squeeze in the occasional nature hike. Locally, what are the greatest threats to water quality?

The biggest is polluted stormwater runoff. Most of the pollution in our rivers and Lake Michigan can be traced to polluted stormwater runoff from agricultur­al [land] upstream, city streets and lawns that have fertilizer­s and pesticides on them.

What about road salt? Research has found it turns our little streams toxic.

It certainly increases the salinity. Road salt is a major problem, and communitie­s have tried different things, whether it’s sand or beet juice. You’ve got to find a product that’s just as effective, that people are OK with, and which you can get a lot of.

Are we approachin­g an era when water will become the most precious natural resource? Certainly, right now, we’re learning a lot more about how fragile groundwate­r resources are. There are places in the United States and globally that are under real threat. I don’t think it’s too far off to say we might begin seeing a realignmen­t of where we grow certain crops and produce in the United States. I don’t know if we’re going to get to Dune-like proportion­s, but we can’t ignore this issue anymore.

The Great Lakes Compact was an attempt to lock down access to communitie­s that are contiguous to the lakes. Is that sustainabl­e, given Waukesha’s recent success in gaining access to Lake Michigan water?

In the medium term, I’m not sure I see any threat to the compact and joint governance between Canada and the United States. It’s internatio­nal and federal law. What’s beneficial for the Great Lakes is how interested and on top of things local communitie­s and nonprofits and environmen­tal groups are with Great Lakes issues. You’ve got built-in watchdogs on both sides of the border.

When you built the city of Milwaukee Wind Turbine, were you expecting the public outcry it received?

No. Maybe I was naive. Ultimately [the feedback] was great. It helped us to determine the size and position of the wind turbine, and the community bought into it. I knew things were okay when the Bay View Neighborho­od Associatio­n produced a T-shirt that had the wind turbine on it. Where do you go fly fishing?

I don’t know if I can tell you where I go. My favorite region is the Driftless Area in western Wisconsin. It’s got a lot of valleys and hills and trout streams. It can get quiet when you’re out there fishing.

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