Modern Healthcare

It might sound a little familiar

- —Melanie Evans

The healthcare industry enters 2012 faced with familiar stressors: an unsteady economic recovery, high unemployme­nt and the scramble to comply with a wave of new federal health policies.

But the year promises a few original twists, not the least among them the upcoming presidenti­al election and the U.S. Supreme Court decision on key provisions of the Patient Protection and Affordable Care Act.

Hospitals that have cut expenses as the economy slowed could continue to see meager revenue growth should the recovery drag. The sector may also see cuts to Medicaid, as states seek to slow healthcare spending, and Medicare, as Congress wrangles over how to curb the federal deficit. Device manufactur­ers will feel the squeeze as well, as hospitals look to curb spending.

Hospitals finished 2011 with pressure from another source: active nurses unions that are unafraid to take their grievances public. It’s a trend likely to spill over into the months ahead.

Meanwhile, sectors across the industry will face new challenges and opportunit­ies from federal initiative­s to boost informatio­n technology use, improve quality and efficiency, regulate the insurance market and fight fraud.

Health informatio­n technology adoption is expected to accelerate as office-based physicians race to take advantage of federal incentive programs. The coming year also marks the final months of preparatio­n before the CMS links hospital pay to performanc­e on clinical and patient satisfacti­on scores.

Health insurers will seek to comply with new oversight under the Patient Protection and Affordable Care Act while hospitals that could see potentiall­y hefty fines for breaking the law may find relief under one provision.

For a more detailed look at the industry’s challenges and opportunit­ies in the year ahead, read on.

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