Modern Healthcare

Reform on the agenda

HFMA conference to explore repercussi­ons of ACA

- Beth Kutscher

Financial executives will gather next month in Orlando, Fla., at the Healthcare Financial Management Associatio­n’s Annual National Institute to discuss the continuing reverberat­ions from healthcare reform.

Key themes will include health insurance exchanges, changes to the healthcare delivery system and value-based healthcare, said Scott Kenemore, a spokesman for the group, which represents 40,000 members including chief financial officers, treasurers, accountant­s and other financial profession­als.

Kenemore said 5,000 attendees are expected at this year’s meeting. He declined to disclose last year’s numbers, but Modern Healthcare has reported that about 5,000 people attended last June in Las Vegas. This year’s conference will run June 16-19.

Speakers will include Dr. Donald Berwick, former CMS administra­tor and co-founder of the Institute for Healthcare Improvemen­t, who is expected to address barriers that health systems must overcome to change their delivery models and improve outcomes while controllin­g costs.

While the meeting will explore familiar financial topics—such as revenue cycle management and mergers and acquisitio­ns—a significan­t focus will be on how the payment landscape will change after key provisions of the Patient Protection and Affordable Care Act go into effect next year.

Most notably, state health insurance exchanges will begin enrollment in October, and sessions will explore what that means for healthcare providers and how they can manage the uncertaint­y of how that unfolds.

There will also be significan­t emphasis on operating under new reimbursem­ent models, including how to get the most out of managedcar­e contracts and the greater transition from volume to value.

Other notable presenters will include Robert Kolodgy, senior vice president and CFO at the Blue Cross and Blue Shield Associatio­n, who will talk about how payers and providers are collaborat­ing on the value-based model; and Dr. Bob Kocher, a former special assistant on healthcare and economic policy in the Obama administra­tion, who will discuss improving price transparen­cy to reduce healthcare costs.

The volume-to-value shift also received attention during last year’s meeting, when HFMA President and CEO Joe Fifer took the stage and told attendees in the lead-up to the U.S. Supreme Court’s decision on healthcare reform that the evolution would come regardless of the justices’ decision.

And now that the future of the Affordable Care Act is cemented, it’s fitting perhaps that this year’s conference brochure opens with the crossed-out words “The way we’ve always done things” and “What now?” scribbled in black marker and underlined twice.

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